Destination image influencing the travel behavior amidst the COVID-19 pandemic in the case of Batangas province

Barlan, Christine Mae M; Borbon, Noelah Mae D

doi:10.5861/ijrsm.2022.11

Cited by 5 publications

(4 citation statements)

References 25 publications

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“…The onset of COVID-19 has further aggravated this suffering (Reyes et al, 2020). Furthermore, according to a study done by Mirzaei et al (2021) as cited by Barlan and Borbon (2022), visitors' concerns about health and safety have increased dramatically in recent years. Cleaning and disinfecting tourist facilities has progressed from a sanitary issue to a motivator.…”

Section: Resultsmentioning

confidence: 99%

Destination attributes and tourist behavior intention in visiting attraction in the province of Camarines Sur: Inputs for action plan

Nuñez¹,

Borbon²

2022

IJRSM

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The role of destination attributes has something to do with the increase in tourists' revisit intentions. This study assessed the demographic profile of the respondents; determine the destination attributes of Camarines Sur and assessed tourist behavioral intentions. This study used the quantitative research design among the total sample of 385 tourists was used as the respondents of the study. Hence, this study generated useful data and reveal patterns that can drive the establishment of programs and policies relative to their development. The tourist destinations in Camarines Sur have a high level of destination attributes in terms of Security and Safety, Maintenance and Cleanliness, Infrastructure, Prices, Social Behavior of Local Residents, Information and Communication, Facilities, and Attraction. There was a high level of tourist behavioral intentions in terms of Outcome Quality, Physical Environment Quality, Tourist Satisfaction, Place Identity, Place Dependence, Intention to Recommend, and Intention to Visit. An action plan was also proposed for continuous improvement of the tourism and hospitality industry in the province of Camarines Sur.

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Section: Resultsmentioning

confidence: 99%

Destination attributes and tourist behavior intention in visiting attraction in the province of Camarines Sur: Inputs for action plan

Nuñez¹,

Borbon²

2022

IJRSM

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“…A study found that movies, films, social media spread and enhance the image of New Zealand for this cohort (Robinson & Schänzel, 2019). During COVID-19 period, social media also influences the shapes of their perceived destinations’ image, as they are very active on social media platforms and follow up on the safety-related conditions and policies of destinations (Barlan & Borbon, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

Understanding young Chinese customers’ perceptions of unsafe city image restoration after Covid-19 outbreak

Li,

Agyeiwaah,

Imboden

et al. 2023

IJTC

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Purpose This study aims to uncover marketing strategies to restore a positive image in times of pandemic crisis to bring tourists back to a popularly affected tourism city in China, Wuhan in Hubei Province. The paper argues that the process of restoring city image requires understanding the perceptions of Generation Z, a segment of the population who have a high propensity to travel after COVID-19. Design/methodology/approach This study employed a constructivist grounded theory approach to explore the perspectives of China’s Generation Z consumers of Wuhan’s future image to restart tourism. The data is collected through semi-structured interview of 29 respondents and analyzed with the initial, focused and theoretical coding process. Findings Start by narrowing the gap between projected and perceived image, the findings suggest that Generation Z could be pulled to visit Wuhan city through four core products such as dark tourism activities, special-interest leisure, heroism and storytelling. Originality/value The destination image restoration framework after health-related crisis is creatively proposed. It combines the analysis of crisis and urban characteristics from the perspective of the target audience (Generation Z) and provides specific strategies to restore the tourism city image from cognitive, affective and conative dimensions. Significantly, two novel characteristics of Generation Z (i.e. lighthearted and patriotic) emerge in addition to the typical features of this generational cohort. This study also found a high preference for a technologically oriented type of attraction that reverses the morbid COVID-19 memories into an entertainment tool.

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“…Businesses are frequently harmed by crisis events due to decreased demand and revenue, supply, and resource shortages, rising expenses, disruption of normal operations, and employee layoffs. In the summary of findings of Barlan and Borbon (2022) states that the economic impact of CoVID to the travel and tourism industry will be unparalleled compared to the pandemics that have occurred previously. Table 2 indicates the summary of the negative impacts of CoViD-19 in the Tourism Businesses of Quirino Province.…”

Section: 18mentioning

confidence: 99%

Impact to the operating tourism business during COVID-19 pandemic towards crisis management practices in the province of Quirino

Barroga¹,

Borbon²

2022

IJRSM

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The global CoViD-19 crisis has greatly impacted the economy, society, and labor market, affecting every product supply and demand. The tourism and hospitality industries have encountered persistent challenges, with major declines in income and growth, as well as job losses in specific sectors as a result of travel bans and border closure measures. This study aimed to assess the Impact of CoViD-19 among the 254 tourism business employees and owners in Quirino province and the Crisis Management Practices they employed during the pandemic. Findings reveal the CoViD-19 pandemic has a positive impact on Environment while its negative impacts were posted on Economy. Looking at the Crisis Management Practices of the Tourism Businesses in Quirino province, Cost Control posted the highest level of agreement among the respondents. Based on the findings of the study, there is a high significant relationship between the Impacts of CoViD-19 in the Tourism Businesses of Quirino Province and Crisis Management Practices executed by the Tourism Businesses in Quirino Province. Hence, the positive and negative impacts of the pandemic are significantly associated with the respondents' adoption to the various Crisis Management Practices. The empirical results of the study may guide the Tourism industry in the province in formulating exigency plans in controlling the drastic effect of the pandemic. Also, various strategies may be employed to collaborate with other agencies in the government to discuss coping measures and comprehensive crisis management systems.

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Destination image influencing the travel behavior amidst the COVID-19 pandemic in the case of Batangas province

Cited by 5 publications

References 25 publications

Destination attributes and tourist behavior intention in visiting attraction in the province of Camarines Sur: Inputs for action plan

Destination attributes and tourist behavior intention in visiting attraction in the province of Camarines Sur: Inputs for action plan

Understanding young Chinese customers’ perceptions of unsafe city image restoration after Covid-19 outbreak

Impact to the operating tourism business during COVID-19 pandemic towards crisis management practices in the province of Quirino

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