Destination attributes and tourist behavior intention in visiting attraction in the province of Camarines Sur: Inputs for action plan

Abstract

The role of destination attributes has something to do with the increase in tourists' revisit intentions. This study assessed the demographic profile of the respondents; determine the destination attributes of Camarines Sur and assessed tourist behavioral intentions. This study used the quantitative research design among the total sample of 385 tourists was used as the respondents of the study. Hence, this study generated useful data and reveal patterns that can drive the establishment of programs and policies relative to their development. The tourist destinations in Camarines Sur have a high level of destination attributes in terms of Security and Safety, Maintenance and Cleanliness, Infrastructure, Prices, Social Behavior of Local Residents, Information and Communication, Facilities, and Attraction. There was a high level of tourist behavioral intentions in terms of Outcome Quality, Physical Environment Quality, Tourist Satisfaction, Place Identity, Place Dependence, Intention to Recommend, and Intention to Visit. An action plan was also proposed for continuous improvement of the tourism and hospitality industry in the province of Camarines Sur.

A Study on Market Segmentation According to Wellness Tourism Motivation and Differences in Behavior between the Groups—Focusing on Satisfaction, Behavioral Intention, and Flow

“…Kim, Ritchie, and Tung [69] set revisit intention, recommendation intention, and re-practice as components of behavioral intention. In addition, there are scholars who included more extensive components, such as loyalty and word of mouth intention, in their studies on behavioral intention, e.g., [62,70,71]. That is, tourists' behavioral intention can be defined as tourists' intention for behavior that will occur in the future after visiting/experiencing tourism products and tourist destinations.…”