#Designedtoshare

Abstract

The development of mass communication technology has triggered the emergence of a new image age and changed the interpretation system of the image. Personalized images, texts, or events with high interaction stood out with options such as “like,” “follow,” “save,” and “share.” In this environment, designers set aside their search for style and started to focus on designs that meet the demands of social media users and serve popular culture. In the study, starting from the representation of architecture in social media, the transformation of the architectural environment in line with the demands of popular culture is evaluated and the interaction between image production and space representation is revealed. With the sharing of the architectural object by arranging it in an “Instagrammable” way, problems such as homogenization, disidentification, and the separation of the space from the context have emerged. In this context, social media is evaluated with the dimension of space design, and it is aimed to achieve results in which designers are reminded of their responsibilities.