Visuality peaks, function lasts: an empirical investigation into the performance of iconic architecture on Instagram
Nadia Alaily-Mattar,
Vincent Baptist,
Lukas Legner
et al.
Abstract:PurposeThe purpose of this paper is twofold: first, to propose a methodology to empirically investigate the longitudinal development of social media content concerning buildings characterized by iconic architecture and second, to report on the application of this methodology.Design/methodology/approachWe collected and analyzed empirical data of social media content shared via Instagram between 2011 and 2019 on 16 buildings that can be considered iconic architecture projects. Using an automated pipeline, we col… Show more
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