2016
DOI: 10.1080/18756891.2016.1175811
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Descriptive and Comparative Analysis of Human Perceptions expressed through Fuzzy Rating Scale-based Questionnaires

Abstract: Opinion surveys are widely admitted as a valuable source of information which becomes complementary to the information extracted from data by machine learning techniques. This paper focuses on a challenging and still open problem which is related to how to handle properly the inherent uncertainty of human perceptions. Namely, we propose new ways to interpret and analyze fuzzy data coming out from a special case of survey, the so-called fuzzy rating scale-based questionnaire. This kind of questionnaire is chara… Show more

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Cited by 18 publications
(13 citation statements)
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References 34 publications
(29 reference statements)
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“…Examples of products for which studies have measured customer preferences using fuzzy logic‐based methods include cars and pizzas (Türkşen & Willson, 1994), weapon systems (Cheng & Mon, 1994; Cheng & Lin, 2002), office chairs (J. Park & Han, 2004), mobile phones (Lin, Lai, & Yeh, 2007), USB flash drives (J. R. Chou, 2016), packaging design of gin bottles (Quirós, Alonso, & Pancho, 2016), and snack foods (Solanke, Jaybhaye, & Jadhav, 2018).…”
Section: Alternative Approaches To Scaling Sensory Attributesmentioning
confidence: 99%
“…Examples of products for which studies have measured customer preferences using fuzzy logic‐based methods include cars and pizzas (Türkşen & Willson, 1994), weapon systems (Cheng & Mon, 1994; Cheng & Lin, 2002), office chairs (J. Park & Han, 2004), mobile phones (Lin, Lai, & Yeh, 2007), USB flash drives (J. R. Chou, 2016), packaging design of gin bottles (Quirós, Alonso, & Pancho, 2016), and snack foods (Solanke, Jaybhaye, & Jadhav, 2018).…”
Section: Alternative Approaches To Scaling Sensory Attributesmentioning
confidence: 99%
“…However, it cannot be achieved by using a natural language (Sowa, 2013). To manage these disadvantages there is an alternate approach utilizing fuzzy numbers which takes into account that the nature of most attributes related to evaluations, judgements involve subjectivity and certain imprecision (Lubiano et al, 2016;Quirós et al, 2016). Fuzzy numbers can deal with a challenging problem which is related to how to handle properly the inherent uncertainty of human perceptions.…”
Section: Conclusion and Managerial Implicationsmentioning
confidence: 99%
“…However, it cannot be achieved by using a natural language (Sowa, 2013). To manage these disadvantages there is an alternate approach which takes into account that the nature of most attributes related to evaluations, judgements involve subjectivity and certain imprecision (Lubiano et al, 2016;Quirós, Alonso, & Pancho, 2016). Hesketh, Pryor, Gleitzman, and Hesketh (1988) proposed the fuzzy rating scale without raters being constrained to choose among a few pre-specified categories.…”
Section: Literature Review: Traditional Rating Vs Fuzzy Ratingmentioning
confidence: 99%