2020
DOI: 10.1002/hfm.20866
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Developing a Labeled Affective Magnitude scale and Fuzzy Linguistic scale for tactile feeling

Abstract: Affective design is the inclusion or representation of human emotions and subjective impressions in product design processes. In affective design, a number of different scales are commonly used to reveal and measure subjective emotions related to the design features of products. Osgood's Semantic Differential Scale (SDS) is one of the scales that has often been used for this purpose. However, there are some drawbacks in the SDS due to the ordinal nature of the scale that leads to losses or distortions of a sig… Show more

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Cited by 9 publications
(4 citation statements)
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References 90 publications
(118 reference statements)
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“…A questionnaire and field investigation is adopted, and a decision-making group composed of designers and managers is set up for the project. After complete discussion by the decision-making group, the following customer requirements are determined, as shown in Table 1: The psychological research shows that, due to the limited short-term memory ability, human beings can reasonably remember 7 ± 2 items, so it is relatively safe to use up to 5 items in the fuzzy set [41]. Then, the fuzzy number is used to establish the corresponding linguistic terms to avoid directly assigning equidistant values [42].…”
Section: Resultsmentioning
confidence: 99%
See 1 more Smart Citation
“…A questionnaire and field investigation is adopted, and a decision-making group composed of designers and managers is set up for the project. After complete discussion by the decision-making group, the following customer requirements are determined, as shown in Table 1: The psychological research shows that, due to the limited short-term memory ability, human beings can reasonably remember 7 ± 2 items, so it is relatively safe to use up to 5 items in the fuzzy set [41]. Then, the fuzzy number is used to establish the corresponding linguistic terms to avoid directly assigning equidistant values [42].…”
Section: Resultsmentioning
confidence: 99%
“…The psychological research shows that, due to the limited short-term memory ability, human beings can reasonably remember 7 ± 2 items, so it is relatively safe to use up to 5 items in the fuzzy set [41]. Then, the fuzzy number is used to establish the corresponding linguistic terms to avoid directly assigning equidistant values [42].…”
Section: C3mentioning
confidence: 99%
“…These design attributes are predefined in an existing list. Often, evaluators are prompted to indicate a position on the Likert Scale between contrasting attributes [45,46]. In this work, the participants were asked to rate the response of various vase designs by selecting five degrees of affect (strongly disagree, disagree, neutral, agree, and strongly agree) in 12 affective adjectives, namely: Feminine, Emotional, Delicate, Elegant, Technological, Strong, Gentle, Traditional, Loud, Stable, Practical, and Luxurious.…”
Section: Individual Design Perceptionmentioning
confidence: 99%
“…The well-known CT scale is the Computational Thinking Scale (CTs) developed by Korkmaz et al (2017), in which 29 items are scored on a 5-point Likert scale by participants according to their attitude. However, the scale lacks more details of thinking because the complexity of thinking makes it difficult to quantify accurately (Dong et al, 2009), and attitude words such as "agree" and "uncertain" inherently contain fuzziness (Akay et al, 2021). In addition, five sub-abilities from CTs are equally important but the contribution of indexes is usually different in multiple criteria evaluation.…”
Section: Introductionmentioning
confidence: 99%