Abstract:Na contemporaneidade, os mais diferentes discursos sobre uma vida saudável, que prometem felicidade e bem-estar, mas também prescrevem condutas, modos de ser e de viver, são produzidos por especialistas em saúde e veiculados pela mídia. Nesses discursos, a velhice é sinônima de doença, e a juventude, de saúde. Cada vez mais, são produzidos discursos que prometem uma velhice sem as marcas que lhe são próprias. Neste artigo, fruto de uma pesquisa mais ampla, apresentamos algumas definições sobre a velhice constr… Show more
Introduction: the demands for goods and services aimed at the health needs of the elderly require a different perspective that considers the human being in all its dimensions: biopsychosocial and spiritual. Objective: to reflect on the assistance strategies that impact comprehensive care for the elderly, based on public health policies. Methodology: reflective essay that contextualizes comprehensive care for the elderly. Results: the content is presented in four sections: "Population aging in Brazil" "Public Health Policies: a brief historical recovery"; "Comprehensiveness in health care: practices and challenges" and, finally, "Training to work in the health of the elderly and communication strategies". Conclusion: it is clear that different care strategies, including verbal and non-verbal communication, contribute to greater comprehensiveness and humanization in the care of the elderly. It also appears that public health policies depend on intersectoral integration to provide care for the elderly in a holistic way.
Introduction: the demands for goods and services aimed at the health needs of the elderly require a different perspective that considers the human being in all its dimensions: biopsychosocial and spiritual. Objective: to reflect on the assistance strategies that impact comprehensive care for the elderly, based on public health policies. Methodology: reflective essay that contextualizes comprehensive care for the elderly. Results: the content is presented in four sections: "Population aging in Brazil" "Public Health Policies: a brief historical recovery"; "Comprehensiveness in health care: practices and challenges" and, finally, "Training to work in the health of the elderly and communication strategies". Conclusion: it is clear that different care strategies, including verbal and non-verbal communication, contribute to greater comprehensiveness and humanization in the care of the elderly. It also appears that public health policies depend on intersectoral integration to provide care for the elderly in a holistic way.
Objective: To analyze the symbolic violence related to COVID-19 and the elderly on social media. Methods: Qualitative research with a Brazilian case study as investigation strategy. The data collected for analysis were Brazilian memes published on the internet via Instagram social media. Such memes were randomly selected by searching the words “elderly” and “quarantine”. In order to analyze as much material as possible, nineteen memes were selected. Content analysis, as proposed by Bardin, was used to investigate data supported by QSR NVivo® software. Results: Two categories for analysis emerged from the connection observed on the content of the memes selected: the elderly stigmatization and their autonomy denial. Final Considerations: The analysis of the study allowed interpreting that aged people have been constantly experiencing symbolic violence linked to COVID-19 on social media.
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