Deriving Value from Social Commerce Networks

Stephen, Andrew T.; Toubia, Olivier

doi:10.2139/ssrn.1150995

Cited by 96 publications

(97 citation statements)

References 39 publications

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“…It would be interesting to investigate whether and how our two subcommunity characterization applies to other user-generated contexts and how our findings about the role of social capital in innovation apply more broadly to the role of social networks (Stephen and Toubia 2010). For example, bloggers typically link to other popular bloggers, and active Facebook users tend to have large social networks.…”

Section: Limitations and Research Opportunitiesmentioning

confidence: 99%

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

2012

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glilien@psu.edu} V olunteer users employ collaborative Internet technologies to develop open source products, a form of usergenerated content, where time to product release is a crucial measure of project success. The open source community features two separate but related subcommunities: developer users who contribute time and effort to develop products and end users who act as collaborative testers and provide feedback. We develop hypotheses concerning how the location of the project's founders in the social network of developer users, the interplay of developer users and end users, and project and product characteristics affect time to product release. We use data on 817 development projects from SourceForge, a large open source community forum, to calibrate a split hazard model to test the hypotheses. That model supports the two-community conceptualization and most of the related hypotheses. The results have theoretical and managerial implications; for example, a pivotal position of founders in the developer user community can reduce time to product release by up to 31%, and projects in which users are more engaged can experience an 11% shorter time to product release compared with those projects in which they are not.

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Section: Limitations and Research Opportunitiesmentioning

confidence: 99%

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

2012

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“…Within a commercial context, social networks offer significant benefits, including the enhancement of economic value for organizations (Stephen & Toubia, 2010). A number of studies have used social networking theory to study the social networks of firms in B2B environments (e.g.…”

Section: Social Network Social Media and Snsmentioning

confidence: 99%

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Michaelidou¹,

Siamagka²,

Christodoulides³

2011

Industrial Marketing Management

741

639

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“…Our work is related to the growing empirical literature in marketing on social networking and interaction (e.g., Ansari et al 2011;Stephen and Toubia 2010;Bulte 2007;Hartmann 2010;Nair et al 2010;Katona et al 2011;Iyengar et al 2011). Our work deviates from the social networking literature inasmuch as we consider user sites with large numbers of agents such that any single agent's participation is not likely to have a sizable effect on aggregate content consumption or generation.…”

Section: Literature Reviewmentioning

confidence: 99%

Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach

2016

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This paper considers the creation and consumption of content on user generated content platforms, e.g., reviews, articles, chat, videos, etc. On these platforms, users' expectations regarding the amount and timing of participation by others becomes germane to their own involvement levels. Accordingly, we develop a dynamic rational expectations equilibrium model of joint consumption and generation of information. We estimate the model on a novel data set from a large Internet forum site and offer recommendations regarding strategies of managing sponsored content and content quality. We find sponsoring content can be effective at creating a self-sustaining network, but once the network tips, sponsored content does little to increase usage.

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Deriving Value from Social Commerce Networks

Abstract: in St. Louis for their helpful comments and suggestions. They also thank Jeremie Berrebi, Ilan Abehassera, and David Levy for their collaboration. This paper is based on Andrew Stephen's dissertation.

Cited by 96 publications

References 39 publications

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands

Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach

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