Rainbow trout (Oncorhynchus mykiss) were fed diets supplemented with canthaxanthin, oleoresin paprika and ␣-tocopherol. Canthaxanthin was more efficiently absorbed (3.8-7.9 mg/kg) in the flesh of rainbow trout than the paprika carotenoids (2.4-3.1 mg/kg). With increased pigmentation, decrease in lightness (L * ) and hue angle, and increase in redness (a * ) of the muscle were observed. Canthaxanthin produced more desirable reddish-pink color. Deposition of ␣-tocopherol in liver and muscle tissue increased with increase in dietary ␣-tocopheryl acetate. Fish receiving lower ␣-tocopheryl acetate reached maximum deposition levels earlier than those fed higher levels. There was no effect of ␣-tocopherol and carotenoid levels on muscle fatty acid composition.