Multilayer¯lms can be precisely engineered on solid substrate via layer-by-layer (LbL) self-assemble technique using negatively charged organic dye and positively charged polyelectrolytes or surfactants. This communication¯rst time reports the successful incorporation of an anionic dye Niagara blue (NB) in Polyallylamine hydrochloride (PAH) by electrostatic sequential alternative LbL adsorption. The photo-physical characteristics of LbL¯lms are investigated by varying di®erent parameters such as number of deposited layer, dipping time in dye solution, pH of PAH solution, concentration of the dye, etc. In addition, the interaction of NB with double tail surfactant Didodecyl dimethyl ammonium bromide (DDAB) at di®erent concentrations is also studied in the light of UV-Vis absorption spectroscopy. Spectroscopic analysis reveals that NB has been successfully anchored to PAH or DDAB through electrostatic self-assembled technique and forms molecular aggregates. The formation of aggregates is further con¯rmed by atomic force microscopic (AFM) study.