Dentists

Crompton, Simon

doi:10.1007/978-1-349-13869-2_9

Cited by 1 publication

(2 citation statements)

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“…Previous research suggested the use of the composite image 47 which was constructed in this study as the mean of the 28 variables. The composite image indicated that five of the six DMAs were relatively homogeneous in their perceptions, and included DMAs of varying distances from the LECR.…”

Section: Discussionmentioning

confidence: 99%

“…This study adopts Crompton's 36 definition that the image is the set of beliefs, ideas, and impressions that a person holds of a tourist destination, but also assumes that an image can pertain to a group's perspective. 37 This definition implies that an image is not only an individualized and subjective perception by each tourist, but includes the image as a social construct perceived by a tourist population and segments of tourists.…”

Section: Image Instrumentmentioning

confidence: 99%

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The development of a destination through the image assessment of six geographic markets

Obenour

Lengfelder

Groves

2005

Journal of Vacation Marketing

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The purposes of this study are to assess the image of a newly developed nature-based tourist destination and investigate the influence of distance on the image of the destination. The image was assessed on a seven-point Likert scale and the sampling comprised six dominant market areas (DMAs) that were various distances from the nature-based destination. The internet survey resulted in 610 respondents and a 45 per cent response rate of the log-in panelists. The analysis used analysis of variance (ANOVA) to compare the information sources, positioning, and the 28 image attributes with the DMAs, and the image attributes were used in a discriminant analysis. The analysis indicated that not all nearby and long-distance geographic markets are uniform. On-site visitation apparently was a factor in creating complex perceptions of the image of the destination. A differentiated message that is cost-effective should be pursed with individual DMAs and clusters of DMAs.

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Section: Discussionmentioning

confidence: 99%

Section: Image Instrumentmentioning

confidence: 99%