The purposes of this study are to assess the image of a newly developed nature-based tourist destination and investigate the influence of distance on the image of the destination. The image was assessed on a seven-point Likert scale and the sampling comprised six dominant market areas (DMAs) that were various distances from the nature-based destination. The internet survey resulted in 610 respondents and a 45 per cent response rate of the log-in panelists. The analysis used analysis of variance (ANOVA) to compare the information sources, positioning, and the 28 image attributes with the DMAs, and the image attributes were used in a discriminant analysis. The analysis indicated that not all nearby and long-distance geographic markets are uniform. On-site visitation apparently was a factor in creating complex perceptions of the image of the destination. A differentiated message that is cost-effective should be pursed with individual DMAs and clusters of DMAs.
The purpose is to construct a hermeneutic understanding of the significance of the journey to budget travellers. Narrative interviews were gathered from budget travellers. This research confirms the complexity, holistic reflections and personal travel history associated with the journey. The participants' narratives indicated the primacy of personal authenticity instead of cultural authenticity. The sight became a landmark to distinguish the destination, participants' geographical placement and some of their travails on their journeys. The nomothetic significance of the journey involved the meaning themes of personal development and liminal encounters and meaning factors of styles, visual cues and problem solving.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.