The purposes of this study are to assess the image of a newly developed nature-based tourist destination and investigate the influence of distance on the image of the destination. The image was assessed on a seven-point Likert scale and the sampling comprised six dominant market areas (DMAs) that were various distances from the nature-based destination. The internet survey resulted in 610 respondents and a 45 per cent response rate of the log-in panelists. The analysis used analysis of variance (ANOVA) to compare the information sources, positioning, and the 28 image attributes with the DMAs, and the image attributes were used in a discriminant analysis. The analysis indicated that not all nearby and long-distance geographic markets are uniform. On-site visitation apparently was a factor in creating complex perceptions of the image of the destination. A differentiated message that is cost-effective should be pursed with individual DMAs and clusters of DMAs.

No abstract

Tests and analyzes a total quality management (TQM) methodology known as the mystery guest approach. The method involved the development of a research‐based approach to employee training by involving employees in the problem‐solving and strategic planning process. In this case study university student subjects were asked to participate in a focus group format which utilized the critical incidents, importance/performance analysis and planning effectiveness evaluation technique. Participants were organized to take a trip from Bowling Green, Ohio to Quebec City, Quebec with the itinerary including four major points of interest along the way and five on the return. Each point of interest was evaluated as a tourism experience for families. Findings revealed that participants developed their problem‐solving skills and improved their decision‐making abilities. It became apparent to the researchers that a research approach in training has the potential to be used in organizations to build employee loyalty, understanding and confidence.

No abstract

No abstract