Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014) 2016
DOI: 10.1007/978-981-10-1458-1_81
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Demographic Profile and Purchasing Pattern of Organic Cosmetic Products

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“…In terms of gender, the propor on of men (29.3%) is fewer than one-third of the survey par cipants, which is consistent with research conducted in Ho Chi Minh City [7], Vung Tau [8] and Malaysia [9], which found that 53.5% of women par cipa ng in the survey intended to buy organic cosme cs, while 46.5% of men did. The discrepancy in purchase rates between men and women is explained by the fact that female customers use organic cosme cs on a long-term and repe ve basis due to their beauty and self-care demands.…”
Section: The Study Sample's Demographic Characteris Cssupporting
confidence: 85%
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“…In terms of gender, the propor on of men (29.3%) is fewer than one-third of the survey par cipants, which is consistent with research conducted in Ho Chi Minh City [7], Vung Tau [8] and Malaysia [9], which found that 53.5% of women par cipa ng in the survey intended to buy organic cosme cs, while 46.5% of men did. The discrepancy in purchase rates between men and women is explained by the fact that female customers use organic cosme cs on a long-term and repe ve basis due to their beauty and self-care demands.…”
Section: The Study Sample's Demographic Characteris Cssupporting
confidence: 85%
“…Two years later, study by Pham Nhat Vi (2022) revealed that the majority of customers were between the ages of 25 and 40, with 134 consumers accoun ng for 53.6% and 51 consumers accoun ng for 20.4% [8]. Specifically, research by Mohd Amli Abdullah and et al (2014) showed that the average age of consumers is 30.2 years old, of which the 18 to 27 years old group accounts for 51.5% [9]. Age has a significant impact on purchase habits and the selec on of frequently used items.…”
Section: The Study Sample's Demographic Characteris Csmentioning
confidence: 99%