Democratizing advocacy?: How digital tools shape international non-governmental activism

Schmitz, Hans Peter; Dedmon, J. Michael; Vijfeijken, Tosca Bruno-van; Mahoney, Jaclyn

doi:10.1080/19331681.2019.1710643

Cited by 12 publications

(16 citation statements)

References 47 publications

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“…models characteristic of a knowledge-deficit, using social media primarily as a broadcast tool, similar to the practices observed for some government agencies [25,29,[68][69][70][71][72].…”

Section: Plos Onementioning

confidence: 59%

“…Recognizing that social media provide a means of two-way interactions—which research suggests are crucial for effective communication [ 33 , 34 ]—individual scientists and NGOs are increasingly using social media platforms to communicate with their audiences and promote science literacy [ 46 , 47 , 68 , 75 , 106 ]. However, individual and NGO communicators have had difficulty fostering two-way exchanges with their audiences on social media [ 33 , 106 ].…”

Section: Discussionmentioning

confidence: 99%

“…NGOs cite numerous benefits associated with social media use, including fundraising, increased brand awareness, volunteer recruitment, improved event organization, and more effective communications [ 64 – 66 ]. Through social media, organizations can share information, participate in conversations, and build relationships with their audiences [ 65 – 68 ]. Nonetheless, various studies show that NGOs have not fully capitalized on the affordances granted by social media: organizations have typically been found to focus on one-way communication models characteristic of a knowledge-deficit, using social media primarily as a broadcast tool, similar to the practices observed for some government agencies [ 25 , 29 , 68 – 72 ].…”

Section: Literature Reviewmentioning

confidence: 99%

See 2 more Smart Citations

Using interpersonal communication strategies to encourage science conversations on social media

Martin

MacDonald

2020

PLoS ONE

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Today, many science communicators are using social media to share scientific information with citizens, but, as research has shown, fostering conversational exchanges remains a challenge. This largely qualitative study investigated the communication strategies applied by individual scientists and environmental non-governmental organizations on Twitter and Instagram to determine whether particular social media practices encourage two-way conversations between science communicators and citizens. Data from Twitter and Instagram posts, interviews with the communicators, and a survey of audience members were triangulated to identify emergent communication strategies and the resulting engagement; provide insight into why particular practices are employed by communicators; and explain why audiences choose to participate in social media conversations with communicators. The results demonstrate that the application of interpersonal communication strategies encourage conversational engagement, in terms of the number of comments and unique individuals involved in conversations. In particular, using selfies (images and videos), non-scientific content, first person pronoun-rich captions, and responding to comments result in the formation of communicator-audience relationships, encouraging two-way conversations on social media. Furthermore, the results indicate that Instagram more readily supports the implementation of interpersonal communication strategies than Twitter, making Instagram the preferred platform for promoting conversational exchanges. These findings can be applicable to diverse communicators, subjects, audiences, and environments (online and offline) in initiatives to promote awareness and understanding of science.

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“…models characteristic of a knowledge-deficit, using social media primarily as a broadcast tool, similar to the practices observed for some government agencies [25,29,[68][69][70][71][72].…”

Section: Plos Onementioning

confidence: 59%

Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

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Using interpersonal communication strategies to encourage science conversations on social media

Martin

MacDonald

2020

PLoS ONE

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“…To answer these questions, we invited scholars to examine these organizational practices. The articles in this special issue offer in-depth case studies from a broad range of political organizations working across the globe, including digitally-native advocacy organizations (Karpf, 2020;Vaughan, 2020), political party factions in the UK (Dennis, 2020), legacy NGOs (Macintyre, 2020;Trevisan et al 2020;Schmitz et al 2020), and social movements in Zimbabwe (Chitanana, 2020). 4 These case studies provide insider perspectives of the opportunities, challenges, and tensions that accompany the integration of digital tools.…”

mentioning

confidence: 99%

“…Instead, this special issue illustrates more fluid organizational structures, which provide enhanced levels of agency for supporters while retaining the strategic expertise of the leadership (Dennis, 2020;Macintyre, 2020;Schmitz et al 2020).…”

mentioning

confidence: 99%

Innovation and adaptation in advocacy organizations throughout the digital eras

Dennis¹,

Hall²

2020

Journal of Information Technology & Politics

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This special issue explores how digitally-native advocacy organizations evolve and whether they influence the organizational norms of other NGOs and advocacy groups. The volume offers three contributions to the literature on digital advocacy groups. Firstly, we argue that different periods of 'internet time' influence the tactics, strategies, and structural form of political organizations. Secondly, we examine different ways that organizations empower members and/or the broader public to make decisions using digital technology. Thirdly, we trace the diffusion of digital engagement practices, as well as how legacy advocacy groups have adapted these practices. Finally, we provide an agenda for future research. Specifically, research is needed on changes in digital organizing in Africa, Asia, and Latin Amerca, and centre-right and far-right advocacy organizations. Further work is also necessary to identify the conditions that lead to innovation in digital advocacy.

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Mens rea, wrongdoing and digital advocacy in social media: Exploring quasi‐legal narratives during #deleteuber boycott

Illia

Colleoni

Ranvidran

et al. 2022

Journal of Public Affairs

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Funding informationFundaci on BBVA #Boycotts represent digital advocacy attempts in which users publicly punish an organization as a lurata (i.e., jury), which assesses the guilty intent, the mens rea (i.e., guilty mind), from a set of visible acts, the actus reus (i.e., wrongdoings). Yet, we know little about the quasi-legal narratives advocated by users. To this aim, we developed a mixed method study of the #deleteuber boycott on Twitter. Our findings suggest that while users advocate both an Uber-specific and a shared mens rea of Uber with sharing economy firms or the tech giants of Silicon Valley, the latter narrative is the most prominent one; its use depends on whether users are part of a lurata of influencers or not. These findings provide a contribution to studies on public affairs that focus on online activism, boycotts in social media and digital advocacy because they increase our understanding of the opaque legal motivations that provoke boycotters. Also, they highlight that social media blurs the boundaries between boycotts directed at the firm from the boycotts arising indirectly due to the shameful acts of the industry or peers.

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Democratizing advocacy?: How digital tools shape international non-governmental activism

Cited by 12 publications

References 47 publications

Using interpersonal communication strategies to encourage science conversations on social media

Using interpersonal communication strategies to encourage science conversations on social media

Innovation and adaptation in advocacy organizations throughout the digital eras

Mens rea, wrongdoing and digital advocacy in social media: Exploring quasi‐legal narratives during #deleteuber boycott

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