“…The family principle is a characteristic of Indonesian society which has become a guideline in carrying out business activities. This principle contains two values as supporting pillars, namely deliberation and mutual assistance (Yani, Kamello, Jalil, & Jauhari, 2016) Studies on the values of gotong royong have been carried out in the study of community traditions by (Somantri, 2012), its development in helping disaster victims, (Subagyo, 2012), public health by (Nelwan, Widjajanto, Andarini, Djati, & Sumampouw, 2018), the case of settlement of theBuchholzsettlement conflict, (2013) and even Mungmachon, (2012)has studied the importance of maintaining the value of local wisdom in the midst of the times.…”