Deception in Advertising: A Conceptual Approach

Gardner, David M.

doi:10.2307/1250801

Cited by 113 publications

(73 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Characteristics of advertising that may deceive consumers have received considerable attention in the consumer information processing literature. Much of this research represents studies of fact claim discrepancies (Gardner, 1975) in which incomplete information is provided, making accurate consumer evaluation less likely. Researchers have shown that fact claim discrepancies can take several forms.…”

Section: Conceptual Foundations and Hypotheses Developmentmentioning

confidence: 99%

Can consumers recognize misleading advertising content in a media rich online environment?

Mitra

Raymond

Hopkins

2008

Psychology and Marketing

View full text Add to dashboard Cite

The worldwide growth and acceptance of e-commerce provides consumers with the opportunity to shop in computer-mediated interactive environments that simulate direct product experience. However, the phenomenal growth in advertising on the Internet and marketers' ability to rapidly change the content of online ads also create concerns about consumers being exposed to a plethora of potentially misleading advertisements on the Internet. Relatively little research to date has focused on how consumer beliefs are shaped by online advertising claims or are affected by media richness. © 2008 Wiley Periodicals, Inc.This research suggests that consumer beliefs in response to online advertising content depend upon the level of media richness of the online ad, and that consumers' motivation to process the advertising information moderates these effects. Results of a lab study in which subjects were exposed to one of four experimental Web sites showed that under high involvement conditions, product attribute beliefs were affected by (truthful versus misleading) advertising content, regardless of the level of media richness of the Web site. In contrast, the beliefs of low involvement consumers were affected by (truthful versus

show abstract

Section: Conceptual Foundations and Hypotheses Developmentmentioning

confidence: 99%

Can consumers recognize misleading advertising content in a media rich online environment?

Mitra

Raymond

Hopkins

2008

Psychology and Marketing

View full text Add to dashboard Cite

show abstract

“…Lo anterior conlleva un problema potencial, en la medida en que la publicidad reduzca sus contenidos a una cantidad de información mínima, o bien, derechamente prescindiendo de ella y descansando en atributos puramente ficticios y simbólicos. Gardner (1975) es uno de los primeros autores en abordar los abusos en materia de publicidad, ofreciendo una tipología que incluye mentiras inconscientes, discrepancias entre las aseveraciones y los hechos y distorsiones entre las aseveraciones y las creencias del destinatario. Según Russo, Metcaf y Stephens (1981) estas categorías corresponden, en términos generales, a fraude, falsedad y engaño, respectivamente.…”

Section: La Publicidad Como Información Persuasión Y Posicionamientounclassified

Publicidad engañosa en educación superior: definiciones, regulación y una revisión de la publicidad en prensa escrita

Zapata

Tejeda²

2018

Cal Edu

View full text Add to dashboard Cite

REsUmENEste artículo sintetiza parte de una investigación que abordó el problema de la publicidad engañosa en universidades chilenas. Mediante la revisión de la literatura, el examen a la publicidad en prensa escrita y opiniones de especialistas y estudiantes, se levantó un marco conceptual, un panorama de la publicidad y su regulación en Chile, y se discutieron sus alcances desde el punto de vista de las políticas públicas. La regulación de la publicidad -y la promoción de la información y de la transparencia, en general-es clave para sentar las bases de confianza del sistema. Se propone para lo anterior no solo un mayor control estatal, sino también una fuerte autorregulación y empoderamiento de los estudiantes y demás actores del sistema.Palabras clave: publicidad en educación superior, universidades chilenas, publicidad engañosa. MISLEADING ADVERTISING IN HIGHER EDUCATION: DEFINITIONS, REGULATIONS, AND A REVIEW OF WRITTEN PRESS ADVERTISING

show abstract

“…Such false claims are obviously unethical and normally illegal. Gardner (1975) described them as "unconscionable lies." let ethically there may be little difference betw"een decei"ing someone with natural-language statements and deceiving them by creating an expensive "image" for a cheap product, in order to increase the perceived reference price, as suggested by the TUT model.…”

Section: Buyer's Beliefs and Perceptionsmentioning

confidence: 99%