Daya Saing : Literasi Digital dan Transformasi Digital

Firmansyah, Deri; Saepuloh, Dadang; Dede, None

doi:10.55927/jfbd.v1i3.1348

Cited by 14 publications

(16 citation statements)

References 8 publications

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“…Digital literacy touches and includes many unclaimed things, this includes the presentation of information, without including creative writing and visualization (Firmansyah & Saepuloh, 2022). It includes the evaluation of information, without claiming systematic review and metaanalysis as its own, covering the organization of information but does not claim the construction and operation of terminology, taxonomy, and thesauri (Koltay, 2011).…”

Section: Digital Literacymentioning

confidence: 99%

“…Oluwakemi (2019), mentioned that digital literacy fundamentally changes business models, how work is performed and managed, and the variety of types of skills needed in the workplace, while also changing the expectations that are shared about the traditional skills and leadership models of business owners that are no longer enough to drive market-leading innovation and entrepreneurial returns. The adequacy of digital literacy (DL) among entrepreneurs can trigger the birth of readiness and ability to carry out digital transformation (DT) in business processes and models, as well as a form of relevant business innovation practices needed in this era to improve entrepreneurial performance with better competitiveness (Firmansyah & Saepuloh, 2022). In addition, the commitment of business actors to market orientation (MO) will facilitate business success (Oplatka & Hemsley-Brown, 2007;Aghazadeh, 2015), with all the marketing strategies it develops and implements (Helfert et al, 2002;Oplatka & Hemsley-Brown, 2007;Firmansyah et al, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Entrepreneurial Performance Model: A Business Perspective in the Digital Economy Era

Firmansyah¹,

Wahdiniwaty

Budiarti

2023

JBME

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The adequacy of digital literacy (DL) among entrepreneurs can trigger the birth of readiness and ability to carry out digital transformation (DT) in relevant business processes and models in the digital economy era to improve entrepreneurial performance with better competitiveness. Also the existence of an entrepreneurial commitment to market orientation (MO) will facilitate business success. This research identifies and explores entrepreneurial performance (EP) models in the digital economy era in terms of DT, DL and MO mediation. The path analysis model was used to test the combined interaction of DT and DL with EP, and the MO relationship that mediates all three. The findings, DT and DL had a significant positive effect on MO both individually and jointly. DT directly has a significant positive effect on EP, also DL directly has a significant positive effect on EP. Sobel test results, it is known that DT has an insignificant positive effect on EP through MO, while DL has a significant positive effect on EP through MO. MO has the mediating effect of DT and DL relationships in influencing EP, consequently MO has a positive impact on EP. This research offers a framework for the performance model of entrepreneurship in a business perspective in the era of the digital economy. The adoption and modification of marketing mix factors into new marketing mix models is necessary to support the implementation of strategies and practices. An exploration of the influence of innovative new marketing mix models on DT practices, DL readiness and MO clarity in the context of entrepreneurship, as well as their implications for business performance, can be considered as future research directions.

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Section: Digital Literacymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Entrepreneurial Performance Model: A Business Perspective in the Digital Economy Era

Firmansyah¹,

Wahdiniwaty

Budiarti

2023

JBME

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“…Transformasi digital di Indonesia telah memantik inovasi bisnis di bidang pemasaran produk dan jasa. Firmansyah et al menunjukkan bahwa transformasi digital didukung oleh kemampuan literasi digital dapat meningkatkan daya saing, oleh sebab itu kesiapan Sumber Daya Manusia (SDM) berperan penting dalam inovasi bisnis di era digital [1]. Disisi lain, Purnama et al menunjukkan bahwa keterampilan baru, kompetensi inti, perilaku adaptif dan inovatif untuk menemukan dan mempraktikan model bisnis baru menjadi faktor penentu kesuksesan di era industri 4.0 [2].…”

Section: Pendahuluanunclassified

Analisis Sentimen Wisatawan terhadap Kualitas Layanan Hotel dan Resort di Lombok Menggunakan SERVQUAL dan CRISP-DM

Singgalen

2023

bits

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The era of digital transformation has sparked innovations in product and service marketing strategies in various sectors, one of which is the tourism sector. In the hospitality industry context, product marketing using website-based digital media allows consumers as hotel guests to review the products and services received. The Tripadvisor website is a digital marketing platform that provides review features for app users, especially consumers, to give ratings and reviews. This study aims to analyze the quality of hotel services using the Service Quality (SERVQUAL) framework based on the results of the classification of hotel guest sentiment data using the Naïve Bayes Classifier (NBC) and Support Vector Machine (SVM) algorithm by the stages of the Cross-Industry Standard Process for Data Mining (CRISP-DM). The CRISP-DM framework consists of six stages, namely: business understanding stage, data understanding stage, data preparation stage, modeling stage, evaluation stage, and deployment stage. The SERVQUAL framework consists of several dimensions: reliability dimension; responsiveness; assurance; empathy; tangibles. The review data that will be processed is the consumer review data of The Oberoi Beach Resort Lombok; Sheraton Senggigi Beach Resort; Sudamala Resort Sengiggi; Holiday Resort Lombok; Aston Sunset Beach Resort. The results of this study show that the SVM algorithm performs better than NBC, where the accuracy value is 98.57%, the precision value is 100%, the recall value is 97.14%, and the f-measure value is 98.54%. The AUC value is 100%, and the t-Test value is 98.6%. Unlike the case with the results of SVM's algorithm performance evaluation without using the SMOTE Upgrading Operator, where the accuracy value is 95.71%, the precision value is 95.71%, the recall value is 100%, and the f-measure value is 97.81%. In addition, the AUC value is 91.1%, and the t-Test value is 95.7%.

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“…This means that people who interact in the social environment are called socialization agents and these agents have an influence on a person's behavior. Meanwhile, social learning theory (SLT) proposed by Albert Bandura (Firmansyah and Saepuloh 2022) states that learning occurs from 3 things, namely observation, imitation and modeling both from the behavior of other individuals or the media. Learning can also be gained from direct experience or observation of others in an environment by paying attention to others or studying existing information so that it can provide knowledge.…”

Section: Digital Literacy In Social Media As a Source Of Informationmentioning

confidence: 99%

The urgency of digital literacy in social media to prevent fraud in Islamic banking

Apriya,

Akbar,

Jaki

2023

SERAMBI

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This study explores the use of social media to promote digital literacy and prevent Islamic banking fraud. The article argues that social media is a crucial space for people to access information and has an important role in disseminating information widely. These have not succeeded despite efforts to prevent Islamic banking fraud on social media. Reports from We Are Social, and the Ministry of Communication and Information (Kemenkominfo) indicate that the percentage of social media usage in Indonesia is high, and the number of fraud cases has also increased. To address this issue, social media can provide education and information on fraud prevention through various means, such as fraud material, forms or ways of fraud, and tips on avoiding fraud. Public interest statement Digital literacy has always been a significant problem. It has a significant role in overcoming problems in the era of Revolution 4.0. Meanwhile, social media has become the closest space for people to carry out their activities, including obtaining information. Therefore, digital literacy can be optimized on social media platforms to prevent current fraud, namely fraud with the type of social engineering in Islamic banking. Article history Received: 10/30/2023 | Revised: 12/11/2023 | Accepted: 12/30/2023 | Online First 12/31/2023

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Daya Saing : Literasi Digital dan Transformasi Digital

Cited by 14 publications

References 8 publications

Entrepreneurial Performance Model: A Business Perspective in the Digital Economy Era

Entrepreneurial Performance Model: A Business Perspective in the Digital Economy Era

Analisis Sentimen Wisatawan terhadap Kualitas Layanan Hotel dan Resort di Lombok Menggunakan SERVQUAL dan CRISP-DM

The urgency of digital literacy in social media to prevent fraud in Islamic banking

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