Data survey on the effect of product features on competitive advantage of selected firms in Nigeria

Olokundun, Maxwell; Iyiola, Oluwole; Ibidunni, Ayodotun Stephen; Falola, Hezekiah Olubusayo; Amaihian, Augusta Bosede; Fenici, Peter; Borishade, T. T.

doi:10.1016/j.dib.2018.03.134

Cited by 3 publications

(4 citation statements)

References 3 publications

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“…The categorical regression analysis with optimal scaling technique otherwise regarded as CATREG in SPSS was also used to investigate which aspect of the customer experience influence customer satisfaction with healthcare services in the four hospitals investigated [4] . Ethical consideration was ensured because responding to the questionnaires was centered on the willingness of the customers (patients) to respond [3] .…”

Section: Experimental Design Materials and Methodsmentioning

confidence: 99%

Dataset on customer experience and satisfaction in healthcare sector of Nigeria

et al. 2018

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The central aim of the study was to show a dataset that empirically examines the connection between customer experience (CE) and customer satisfaction (CS). Few or no research have investigated how customer experience can be used to improve customer satisfaction in the healthcare sector of Nigeria. The study therefore adopted a survey research and the data were generated via a structured questionnaire. A total of 365 copies of the questionnaire were retrieved from the customers of the selected four private hospitals in Lagos State. The questionnaire administered were analysed using SPSS (version 22). Using the descriptive and the Categorical Regression CATREG analysis, the data explained how customer experience have a significant relationship with customer satisfaction. The data gathered is provided openly so as to facilitate further analysis

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Section: Experimental Design Materials and Methodsmentioning

confidence: 99%

Dataset on customer experience and satisfaction in healthcare sector of Nigeria

et al. 2018

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“… The policy makers and regulatory bodies in health care sector could use the result of this research in the formulation and the ratification of policies. Also, the Federal Ministry of Health could use the study׳s instrument to gather data on patients’ experiences with healthcare service providers so as to provide strategic policy decisions [3] , [6] , [7] . The outcomes suggest that customer loyalty vary based on the demographic characteristics of the healthcare customer [4] , [5] .…”

Section: Value Of Datamentioning

confidence: 99%

A dataset of customer loyalty and variation in perception of customers across demographic characteristics In healthcare sector of Nigeria

et al. 2018

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The data depicted on customer loyalty in the healthcare sector was concentrated on the variation in perception across demographic characteristics on the subject matter. The data focused on selected private hospitals adjudged to be the best four in Lagos State, Nigeria. In this data article, the variables for customer loyalty were categorized into (repeat purchase, brand insistence, switching restraint and customer satisfaction) for healthcare service sector in Nigeria. The data made used of the personal profile of the respondents as the independent variables to establish a link between the aims of the study and the demographic characteristics via the quantitative method. Data were gathered from 365 respondents through the use of structured questionnaire. The Kruskal Wallis Test was carried out to investigate and identify what accounted for the variation in the customers’ perception on the subject matter. The SPSS (22) was utilized to analysed the data. This dataset is presented openly for easy accessibility for a greater critical examination.

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“…However, to enhance the generalization of result, other scholars may choose to replicate this study in a different context [5] . Future studies can focus on the other variables of the customer experience management strategies [6] . Looking at scarce data on how customer loyalty can be built.…”

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confidence: 99%

“…Future studies can focus on the other variables of the customer experience management strategies [6] .…”

mentioning

confidence: 99%

Dataset on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria

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This article describes survey result on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria. This paper obtains information from the customer experience management strategy in considering the techniques in which customer loyalty can be built. 365 copies of questionnaires were retrieved from the customers of the selected four private hospitals in Lagos State. The data gathered from the survey customers were subjected to inferential and descriptive statistics in order to ascertain the sum, mean, standard deviation and the relative importance index (RII). The retrieved copies of questionnaires were analysed utilising SPSS (22). Using the Categorical Regression CATREG analysis, the data article establish that humanic clues have positive influence on customer loyalty. The data collected is openly presented to enhance further analysis.

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Data survey on the effect of product features on competitive advantage of selected firms in Nigeria

Cited by 3 publications

References 3 publications

Dataset on customer experience and satisfaction in healthcare sector of Nigeria

Dataset on customer experience and satisfaction in healthcare sector of Nigeria

A dataset of customer loyalty and variation in perception of customers across demographic characteristics In healthcare sector of Nigeria

Dataset on humanic clues and customer loyalty in selected hospitals in Lagos State, Nigeria

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