A dataset of customer loyalty and variation in perception of customers across demographic characteristics In healthcare sector of Nigeria

Abstract

The data depicted on customer loyalty in the healthcare sector was concentrated on the variation in perception across demographic characteristics on the subject matter. The data focused on selected private hospitals adjudged to be the best four in Lagos State, Nigeria. In this data article, the variables for customer loyalty were categorized into (repeat purchase, brand insistence, switching restraint and customer satisfaction) for healthcare service sector in Nigeria. The data made used of the personal profile of the respondents as the independent variables to establish a link between the aims of the study and the demographic characteristics via the quantitative method. Data were gathered from 365 respondents through the use of structured questionnaire. The Kruskal Wallis Test was carried out to investigate and identify what accounted for the variation in the customers’ perception on the subject matter. The SPSS (22) was utilized to analysed the data. This dataset is presented openly for easy accessibility for a greater critical examination.

Customer Relationship Management and Brand Image’s Influence on Loyalty through Decision to Stay

“…The concept of brand loyalty is consistent purchasing behavior towards the brand (Ansari & Riasi, 2016). Loyalty of customer is an essential aspect of management of marketing and includes repeat purchases, brand pressure, customer satisfaction, and others (Borishade et al, 2018). Loyalty indicators (Cahill, 2007) are Repurchases, Additional Purchase, and Referrals.…”

“…At the same time, loyalty of customer is an essential aspect of marketing management and includes brand pressure, repeat purchases, customer satisfaction, etc. (Borishade et al, 2018). The desire to repeat purchases happen when the customer feels that their needs are met and even exceed expectations, and it led to continuous purchases even a loyal attitude.…”

"The Relationship of Perceived Service Quality and Expectation on Customer Satisfaction and Loyalty"

“…Perceived quality has related to direct consumer satisfaction and indirectly influence consumer loyalty through satisfaction plays as a mediating Guhl, et al [16]. Customer loyalty is a core factor that focuses on when measures the service quality of providers Borishade, et al [17]. Customer satisfaction with service quality predicts the repurchase of the service organization Cudjoe, et al [18] and plays a mediator factor between perceived quality and loyalty Lestari, et al [19,20].…”