“…Through strategic marketing communications, information about tourism attractions, services, facilities, and experiences can be conveyed clearly and attractively to potential tourists (Rafa'al & Sangadji, 2023). In addition, the way a destination is marketed can also influence how visitors feel about it, whether through advertisements, promotions, social media, or other marketing campaigns (Amin & Priansah, 2019;Reino & Hay, 2011;Utami et al, 2022). A well-communicated message can influence positive perceptions of the destination, thereby increasing the chances of tourist visits (Amin & Priansah, 2019;Reino & Hay, 2011;Santoso & Negoro, 2019).…”