Assessing the Role of Marketing Communication in Shaping Tourist Intentions to Morotai Island
Nugrahini Susantinah Wisnujati,
Suwandi S. Sangadji,
Tanti Handriana
Abstract:The tourism industry is a key pillar in driving global economic growth, facilitating rich cultural exchanges, and driving community development. This study aims to measure the impact of marketing communication on visit intentions to Morotai Island, a tourist destination that captivates with its World War II historical heritage and cultural richness. This study used a quantitative method with a sample size of 210 respondents. Primary data was obtained from the research questionnaire and analyzed using LISREL-ba… Show more
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