Da’wah Communication and Social Media: The Interpretation of Millennials in Southeast Asia

Abstract

Purpose: The purpose of this study is to analyse the perspectives of millennials interpreting da'wah communication through social media. The presence of new media in digital platforms has become an alternative medium for accessing information and entertainment. Design/Methodology/Approach: The study uses a case study methodology with in-depth interviews as the method of data collection. A total of nine audiences were informants from Indonesia, Malaysia, and Brunei. Findings: The results indicate that the flexible quality of the social media entrenched in YouTube enables its audiencesespecially the millennialsto see and listen to preachers or study da'wah in any location at any time. Practical Implications: The study can contribute to promoting Islamic development in social media, e.g., YouTube channel. Originality/Value: This study contributes to compiles prior research and contributes among other digital media; YouTube has become a famous source of information. In light of the current media development, Da'i (a person engaging in da'wah) can use YouTube as a means of preaching (da'wah) and YouTube becomes an alternative media for millennials with a wide selection of proselytizing video content.

Persuasive and Humanist Da’wa Message on the Gus Mus’ @s.kakung Instagram Account during the COVID-19 Pandemic

“…For the Muslim community, ustadz, da'i, kiai, and Gus were the influencers they trusted. (Briandana et al, 2020 From mid-April 2020 to March 2021, Gus Mus also wears a mask in every upload during sports, gatherings with his family, and grandchildren.…”

“…Apart from religious authorities, individual Islamic leaders also spread da'wa messages in the early pandemic via YouTube (Briandana et al, 2020). For example, Habib Novel Alaydrus delivers da'wa messages on YouTube so that people follow the direction of the government and give guidance to Muslims to guard their hearts, always leaning on Allah SWT.…”

Da’wa Critical Discourse Analysis in the Omar and Hana Cartoon Film on “Alalala Raju” Episode

“…Apart from relating to the context of films, another influential social context is the development of information technology, making children in Malaysia, Indonesia, and even the world accustomed to accessing social media globally, including Youtube (Briandana et al, 2020). The purpose of the "Omar and Hana" cartoon film published on the Youtube platform is related to the ease of movie access to reach a wider audience.…”

Hegemonic Discourse in Malaysia: A Study on The News Coverage by Utusan Malaysia on The Issue of Comango

“…Comango appeared to be promoting and fighting for sexual and religious freedom in Malaysia, contrary to traditional Islamic teachings. The debates that took place during that period of time were heated, with numerous views published on these issues [8]. The mainstream media was responsible for turning these issues into a political one for the political survival of the previous governing party, UMNO [7].…”