2012 International Conference on Information Retrieval &Amp; Knowledge Management 2012
DOI: 10.1109/infrkm.2012.6205032
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Customers' trust in e-commerce: In collective culture setting

Abstract: A major problem facing the full deployment of business-to-consumer (B2C) electronic commerce (e-commerce) is the development of trust on the side of the consumer, particularly in developing countries. Differing characteristics of local environments and their cultures have created a significant level of variation in the acceptance and trust to e-commerce and e-transactions. Exploring influencing factors on trust may be considered an important issue for different cultures. This paper attempts to investigate fact… Show more

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Cited by 5 publications
(15 citation statements)
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References 12 publications
(28 reference statements)
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“…Furthermore, its understanding encompasses much more than just technical factors, having a solid aspect dependent on the human factor in all its functionality (Braun et al, 2018); it also includes subjective facets related to the perception of individuals. Thus, the concept is divided into two dimensions of security, objective and subjective (Ceccato, 2013;Meskaran, Ismail, & Shanmugam, 2013).…”
Section: Security and Privacy In The Smart Citymentioning
confidence: 99%
See 1 more Smart Citation
“…Furthermore, its understanding encompasses much more than just technical factors, having a solid aspect dependent on the human factor in all its functionality (Braun et al, 2018); it also includes subjective facets related to the perception of individuals. Thus, the concept is divided into two dimensions of security, objective and subjective (Ceccato, 2013;Meskaran, Ismail, & Shanmugam, 2013).…”
Section: Security and Privacy In The Smart Citymentioning
confidence: 99%
“…The feeling of lack of control, whether over data or technology, is one of the aggravating factors of a greater perception of risk, causing an incompatibility between the actual risk level, objective security, and data privacy, as well as the individual trust in technology observed in the 'objective security and data privacy' construct (AlHogail, 2018). Furthermore, several studies mention perceived risk as a predictor of a strong negative influence on trust (Meskaran et al, 2013). Thus, we formed the following hypotheses:…”
Section: Perceived Risk (Pr)mentioning
confidence: 99%
“…Web features: it is a factor that is defined differently by different researchers [10] . Web features include factors like ease of navigation, the professionalism of the Website or user interface quality [11] .…”
Section: Website Featuresmentioning
confidence: 99%
“…TAM is found to be suitable for situations involving social pressure in adopt technology, therefore it maybe apply to online purchasing setting. TAM has been widely applied to a diverse set of technologies and users [10] .…”
Section: Perceived Ease Of Usementioning
confidence: 99%
“…The researchers are agreed that a one of the main barriers facing the full deployment of e-commerce is the development of trust on the side of the consumer, particularly in developing countries [6]. The diverse characteristics of local environments and their cultures have created a significant level of variation in the acceptance of e-commerce.…”
Section: Introductionmentioning
confidence: 99%