Cultural Dimensions of Behaviors Towards E-Commerce in a Developing Country Context

Akhter, Fahim

doi:10.14569/ijacsa.2016.070413

Cited by 10 publications

(5 citation statements)

References 8 publications

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“…Budaya dan sosial memiliki pengaruh yang besar pada kegunaan, penerimaan, dan kinerja pengguna pada situs E-commerce [22]. Menarik pelanggan dengan menghindari konflik gambar, kosa kata, atau skema warna karena merupakan bentuk dari norma sosial dan budaya akan mempengaruhi minat seseorang terhadap perilaku penggunaan teknologi informasi [23]. Berikut merupakan hambatan yang terdapat pada social & culture barriers yang telah di kelompokkan oleh [10], yaitu: 1) Kurangnya menyadari popularitas dan pemasaran.…”

Section: Social and Culture Barriersunclassified

Analisis Validitas dan Reliabilitas Sosial Budaya dan Organisasi terhadap Adopsi E-Commerce UMKM Tangerang Selatan

Huda

Kusumaningtyas

Aini

et al. 2023

Appl. Inf. Syst. Manage.

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Tingginya perkembangan teknologi informasi, sejalan dengan tingginya terobosan yang dapat dilakukan bagi masyarakat. E-commerce menjadi salah satu contoh teknologi yang sudah berkembang dan banyak membantu masyarakat hingga saat ini. Pelaku UMKM banyak yang sudah beralih menggunakan e-commerce sebagai media penjualan namun dalam penerapannya masih memiliki hambatan. Penelitian ini bertujuan untuk menginvestigasi hambatan sosial budaya dan organisasi bagi pelaku UMKM Tangerang Selatan dengan menggunakan framework hambatan adopsi e commerce Zaied. Berdasarkan hasil uji validitas untuk keseluruhan item yang diajukan menunjukkan hasil yang valid. Kemudian hasil uji reliabilitas untuk mengetahui konsistensi jawaban dari responden mendapatkan nilai 0,830 dengan kata lain memiliki nilai yang reliabel. Penelitian ini memberikan hasil bahwa adanya hambatan pada nilai, keyakinan, pelaku UMKM dalam menerapkan e-commerce dengan angka sebesar 58% pada sosial & budaya. Hambatan lainnya pada organisasi mengenai kurangnya dukungan manajemen dan memilki keterbatasan akses informasi dengan angka sebesar 63% dalam menerapkan e-commerce sebagai media penjualan.

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Section: Social and Culture Barriersunclassified

Analisis Validitas dan Reliabilitas Sosial Budaya dan Organisasi terhadap Adopsi E-Commerce UMKM Tangerang Selatan

Huda

Kusumaningtyas

Aini

et al. 2023

Appl. Inf. Syst. Manage.

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“…Thousands of local and global networks including private, public, academic, business, and government networks, all provide to the making of the. In research of culture aspect in business to customer e-commerce researcher found various factor involve such as security and privacy, consumer resources, age, lifestyle, attitude, motivation, personality, values, communication and writing style, language option, navigation models, ethics, gender, public policy, advertisement, awareness, human interaction, procedural compatibility, corporate structure, and prior e-commerce (Akhter, 2016); all these factor have their influence in buying decision drive from the local culture (Al-Hamar, Dawson, & Guan, 2010). Some of the studies on the impact of cross-cultural have unveiled major variance among cultures in in buying decision when it comes on online platform.…”

Section: Factors In B2c E-commercementioning

confidence: 99%

Untitled

2020

IJSBER

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E-Commerce is rapidly growing as an impressive manifestation of globalization. The rapid expansion of e-commerce is a major opportunity for local and international trade in Bangladesh. The amount of trade conducted electronically has grown dramatically with the penetration of smart phones and internet among all segments of population in Bangladesh. Consumers prefer to shop online for various reasons such as saving time, better prices, convenience, higher selection options, and availability of products & services. Thus the businesses are required to understand the consumers' expectations, attitudes, and behaviour across the globe. Among the e-commerce variety, B2C (Business to Consumer) model is the most prominent. The purpose of this study is to examine the factors which affect consumers buying behaviour. The study addresses the cultural differences, risk perceptions, and attitude by investigating Bangladeshi people about using B2C e-commerce sites, by analysing content of website, privacy and security, ethics in website, and motivation as an independent variable. The data is collected through online survey with 130 participants (119 usable), with the criteria that they purchase or order some product or service in online web sites in Bangladesh. The results show that B2C websites somewhat reflects the cultural impact that surrounds the consumer decision making. Individuals are also concerned with the data privacy and security. The paper also discusses some critical factors needed to successfully run an e-commerce start-up.

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“…The current knowledge is not sufficient for firms to reap the advantages of e-marketplaces [31]. Saudi managers often complain that a lack of understanding and research on the implementation of MIS (Management information systems) in the Saudi kingdom resist the adoption of emarketplaces at large scale [32].…”

Section: E-marketplace Adoption and Usagementioning

confidence: 99%

A Model of the Factors Influencing Consumer Usage of B2C/C2C E-marketplaces

2020

JXAT

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This research intends to determine the key factors affecting the adoption and usage of B2C and C2C e-marketplace in Saudi Arabia; drawing upon the theories of Hofstede's cultural dimensions of individual and UTAUT2 model. Also, the factors namely Brand Awareness, Security, Word of Mouth, and Value-added services have been discussed in this study. These factors focus on the depth of e-marketplace and how they interact to influence e-marketplace adoption as well as its usage. This study will use quantitative research approach. Survey technique would be used to collect data from active internet and social media users. Analysis will be carried out by using Structural Equation Modelling (SEM). This research will add to the e-marketplace body of knowledge through a theoretical framework which will also show adoption and usage behavior of consumers in Saudi Arabia.

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Cultural Dimensions of Behaviors Towards E-Commerce in a Developing Country Context

Cited by 10 publications

References 8 publications

Analisis Validitas dan Reliabilitas Sosial Budaya dan Organisasi terhadap Adopsi E-Commerce UMKM Tangerang Selatan

Analisis Validitas dan Reliabilitas Sosial Budaya dan Organisasi terhadap Adopsi E-Commerce UMKM Tangerang Selatan

Untitled

A Model of the Factors Influencing Consumer Usage of B2C/C2C E-marketplaces

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