2013
DOI: 10.1186/2251-712x-9-6
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Customer involvement in greening the supply chain: an interpretive structural modeling methodology

Abstract: The role of customers in green supply chain management needs to be identified and recognized as an important research area. This paper is an attempt to explore the involvement aspect of customers towards greening of the supply chain (SC). An empirical research approach has been used to collect primary data to rank different variables for effective customer involvement in green concept implementation in SC. An interpretive structural-based model has been presented, and variables have been classified using matri… Show more

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Cited by 126 publications
(78 citation statements)
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References 47 publications
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“…In actuality, most of the customers want to work with ecofriendly firms. Indeed, the role of customers in green supply chain has been recognized as an important research area (Kumar et al 2013). Consequently, customer satisfaction can be evaluated both by prompt services and green product.…”
Section: Eco-friendly Decision-makersmentioning
confidence: 99%
“…In actuality, most of the customers want to work with ecofriendly firms. Indeed, the role of customers in green supply chain has been recognized as an important research area (Kumar et al 2013). Consequently, customer satisfaction can be evaluated both by prompt services and green product.…”
Section: Eco-friendly Decision-makersmentioning
confidence: 99%
“…ISM has been implemented to analyze factors contributing to vendor selection (Mandal & Deshmukh,1994), production planning (Haleem et al, 2012), supply chain management (Singh, 2011;Qureshi et al 2008), quality management (Sahney, et al 2010), six sigma (Soti et al, 2010), total quality management for airline performance (Singh & Sushil, 2012), exploring the involvement aspect of customers towards greening of the supply chain (Kumar et al 2013).…”
Section: Use Of Ism and Tismmentioning
confidence: 99%
“…The model has the main aim to develop the direction of complex relationships among elements in a system with each other. The designed model in ISM has the logical structure with some complexity issues (Ansari et al, 2013;Kumar et al, 2013;Jayant & Azhar, 2014). Therefore, the MICMAC analysis is used to develop the hierarchy based on the importance of each variable on others.…”
Section: Methodsmentioning
confidence: 99%