Customer Feedback Prioritization Technique: A Case Study on Lean Startup

Hossain, Syeda Sumbul; Jubayer, S. A. M.; Rahman, Shadikur; Bhuiyan, Touhid; Rawshan, Lamisha; Islam, Saiful

doi:10.1007/978-3-030-24308-1_6

Cited by 6 publications

(4 citation statements)

References 7 publications

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“…Systematic mapping studies reduce biasness of research, and also mitigate time and cost. To perform a systematic mapping study, we adopted following steps mentioned in [ 30 , 54 ]. Figure 1 represents the overall research methodology we have followed in this work.…”

Section: Methodsmentioning

confidence: 99%

Requirements Re-usability in Global Software Development: A Systematic Mapping Study

Hossain

Arafat

Amin³

et al. 2020

Computational Science and Its Applications – ICCSA 2020

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In global software development, requirements re-usability is a common practice which ultimately helps to maintain project quality and reduce both development time and cost. However, when a large-scale project is distributed, there are some critical factors needed to be maintained and managed for reusing requirements and it is considered a challenging job to interrelate the requirements between two identical projects. In this study, we have pointed out 48 challenges faced and 43 mitigation techniques used when implementing requirements re-usability in global software development projects among distributed teams. The challenges distributed teams frequently encounter can be divided into three considering issues as Communication, Coordination and Control of distributed teams in global software development. The results from this study can be used to plan development strategies while reusing requirements in distributed manners.

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Section: Methodsmentioning

confidence: 99%

Requirements Re-usability in Global Software Development: A Systematic Mapping Study

Hossain

Arafat

Amin³

et al. 2020

Computational Science and Its Applications – ICCSA 2020

Self Cite

View full text Add to dashboard Cite

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“…The researchers contends that key supporting variables-price, availability, authenticity, and conveniencesignificantly influence the success of marketing strategies in fast-food restaurants (Hossain et al, 2019;Kotler et al, 2019;Johnson et al, 2020;Li et al, 2020;Wu, 2022). Incorporating these variables into the strategy is anticipated to yield a positive impact.…”

Section: Level Of Implementation Of Marketing Strategies Along With T...mentioning

confidence: 99%

“…Meanwhile, research by Hossain et al (2019), emphasizes that customers' satisfaction is impacted by the predictability of product availability. Fast-food chains adopt supply chain management strategies to maintain inventory levels and meet customer demands efficiently (Ermasova, 2021).…”

Section: Introductionmentioning

confidence: 99%

The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry

Santos,

Sotelo-Drequito

2024

BECOSS Journal

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This research examines the relationship between marketing strategies and customer satisfaction within the fast-food restaurant industry, focusing on product and promotional strategies. The study unveils critical insights gathered from a representative sample of 400 respondents. Findings reveal that product strategies, such as incorporating local and international flavors, offering unique menu items, introducing new products, and improving existing offerings, significantly attract and satisfy customers. Moreover, emotionally resonant promotional strategy and celebrity endorsements have a compelling impact on customer purchasing decisions. The study underscores the importance of a comprehensive marketing approach, harmonizing both product and promotional strategies, in enhancing overall customer satisfaction. The positive correlations observed between marketing strategies and customer satisfaction highlight the paramount role of marketing strategies in shaping the success of fast-food restaurants, underscoring their crucial influence on customer satisfaction and overall restaurant performance. These findings provide actionable recommendations for the industry, emphasizing the need for adaptability, convincing advertisements, and culinary innovation to meet evolving consumer preferences and expectations.

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“…Such as CoPs prepare the learner to challenge these assumptions that pose risk factors, which need to be mitigated in the early stages of business plan development. Through modelling from seasoned entrepreneurs in Techcelerate CoP, the learners can gain an understanding of assumptions thinking and adopting a prioritization strategy to evaluate the risks associated with business models (Hossain et al, 2019). Through a process of apprenticeship, the learner's experiential learning is elevated to undertake significant challenges that are associated with varying degrees of risk factors.…”

mentioning

confidence: 99%

Fostering Entrepreneurial Communities of Practice in a STEM Higher Education Institution

Yetisen

2024

Preprint

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This study explores the role of Communities of Practice (CoPs) in shaping entrepreneurial ecosystems within a STEM higher education institution. It emphasizes informal interactions, knowledge sharing, and identity transformation within cross-cutting CoPs, demonstrating their significance in fostering innovation, interdisciplinary collaboration, and entrepreneurial competencies. This work also discusses key entrepreneurial networking initiatives, underscoring their role in creating collaborative learning environments. Additionally, the paper addresses the limitations of CoPs, advocating for inclusivity, equal opportunities, and the consideration of Networks of Practice (NoPs) and Landscapes of Practice (LoPs) to enrich entrepreneurial learning at a broader multidisciplinary scale.

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Customer Feedback Prioritization Technique: A Case Study on Lean Startup

Cited by 6 publications

References 7 publications

Requirements Re-usability in Global Software Development: A Systematic Mapping Study

Requirements Re-usability in Global Software Development: A Systematic Mapping Study

The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry

Fostering Entrepreneurial Communities of Practice in a STEM Higher Education Institution

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