2020
DOI: 10.1051/shsconf/20207401015
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Culture in the global economy: features of cultural goods on the threshold of a knowledge economy and increasing the country′s competitiveness

Abstract: The purpose of the article is to identify and analyze the problem areas of formation of values of cultural objects and further positioning of the territories in which they are located. Nowadays, approaches to the competitiveness of a market entity operating in the global economy have been changing dramatically due to the fact, that business has increased its role in a post-industrial society. The importance of marketing, especially in the field of culture, is considerably enhanced by the dominance of impercept… Show more

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Cited by 4 publications
(6 citation statements)
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“…The fact is that the method of ranking the brand value of art dealers and cultural institutions by itself is not able to form and develop this brand. Therefore, in order to create and develop brands of Russian artists, art schools, art dealers and cultural institutions, it is necessary to supplement the marketing measures of the art market participants themselves with comprehensive measures of state support for the art market Institute [21,22]. Secondly, the methodology does not assess possible risks in any way and does not identify them.…”
Section: Discussionmentioning
confidence: 99%
“…The fact is that the method of ranking the brand value of art dealers and cultural institutions by itself is not able to form and develop this brand. Therefore, in order to create and develop brands of Russian artists, art schools, art dealers and cultural institutions, it is necessary to supplement the marketing measures of the art market participants themselves with comprehensive measures of state support for the art market Institute [21,22]. Secondly, the methodology does not assess possible risks in any way and does not identify them.…”
Section: Discussionmentioning
confidence: 99%
“…However, there is still a problem with assessing the competitiveness of the University as a whole (which is often allocated funds) -as a rule, the competitive position of the University as a whole is evaluated [8,9]. Also, based on this model, it is impossible to evaluate innovative educational programs, the contribution of which to the cultural brand of the city can be significant [10,11].…”
Section: Discussionmentioning
confidence: 99%
“…It is the individuality of the country that is associated with competitiveness and its development in the country (Daubaraite-Radikiene & Startiene, 2022). Mihaela et al (2011) and Koltsova et al (2020) show in their research that the links between culture and competitiveness lead to good economic results. Because these links create a favourable business environment that encourages innovation and investment, through which labour productivity, employment growth and the income of the population are increased.…”
Section: Theoretical Backgroundmentioning
confidence: 99%
“…As can be seen from Table 1, the links between culture and competitiveness in the research are examined from various aspects. The importance of cultural products in terms of their development for different consumer markets is examined (Koltsova et al, 2020).…”
Section: Theoretical Backgroundmentioning
confidence: 99%