The purpose of the study is to analyze the content of multimedia orientations of students who are real users of virtual space of the university. In the article next problems are exposed:1)new concept is "content of multimedia orientations of students";2)multimedia risks of stude nts;3)the methods of overcoming of multimedia rrisks; 4) the model of social and pedagogical partnership; 5)the degree of multimedia orientations of students; 6) comparison of the obtained results with the research data related to the determination of students' religious negativity, the phenomenon of which was reflected in their preferences in the selection of virtual information. The article discusses the relationship of the fourth industrial revolution and the digital economy; virtualistics and information and communication technologies; e-education and distance learning in the context of foreign and domestic scientific discourse, which allowed the introduction of new concepts in the field of professional pedagogy. Particular attention is paid to the methodological justification of cooperation between the aggregate subjects: students and teachers in the process of overcoming multimedia risks on the basis of the developed innovative model of social and pedagogical partnership in the system of higher professional education.

Research background: One of the areas that has undergone major changes in the processes of its activities and has had a strong impact on the change in social institutions is the field of education. The sharp transition to distance education and a number of technical, informational and human problems led to a significant complication of educational and other processes (scientific, innovative, entrepreneurial, etc.). Purpose of the article: The article raises the problem of the impact of the coronavirus pandemic on global social and public institutions. The purpose of the article is to identify the factors of ensuring the competitiveness of universities, as the least protected by state support, in the context of forced digitalization against the background of the covid-19 pandemic. Methods: The paper uses mechanisms for assessing the competitiveness of universities in the new reality of the pandemic and its consequences, implemented on the basis of a modified McKinsey matrix and matrix algorithms for evaluating priority vectors. Findings & Value added: The analysis showed that the universities that have the greatest independence in the system face the greatest difficulties in carrying out their activities in the context of a pandemic. As scientific growth can be considered, the results of the analysis of the transition to distance learning processes that have combined higher education systems in different countries, and if earlier most universities competed at the regional or country level, now they are forced to enter into global competition with foreign universities.

The goal of the study is to investigate the willingness of future teachers to apply innovative productive teaching methods in their direct work. Future teachers took part in the written survey (N0=141), students of other specialities and established professionals (N1=N2=28). Fisher's φ test, Pearson's correlation coefficient, biserial correlation coefficient, Kendall's τ correlation coefficient, Student's t-test (p ≤ 0.01) were used to statistically evaluate the results It is shown that future teachers from the proposed options choose mainly reproductive methods, and freely formulate informative methods. The most significant differences were revealed between the samples of future teachers and “adults” who do not have pedagogical training, which indicates the choice of methods not based on knowledge in the professional sphere, but on the basis of everyday ideas characteristic of this generation. It can be concluded that future teachers are really not ready to apply innovative productive methods in their practice, preferring more traditional informative and reproductive ones. This poses the task of finding ways to introduce into pedagogical practice those methods, theoretical reasoning about which is oversaturated in modern scientific and educational discourse.

Basing on the assumption that the basic foundations of the natural science knowledge which should be developed in the process of mastering the disciplines of the educational program should be laid for the successful formation of General professional and universal competencies of future specialists in the field of aquaculture, the research goal was chosen: to study the degree of formation of the natural science knowledge among students of the specialty "Water bioresources and aquaculture”. In the written survey took part future specialists in the field of aquaculture of the first year of study (N0=60) and fourth-year students (N1=38). For statistical assessment of the results were used Fisher's φ-test and Student's t-test (p ≤ 0.01). The results showed that there were no significant differences between basic knowledge in the field of natural Sciences for the 1st-yaer and 4th-year students. The significant differences were identified in students' definition of the difference between natural science and parascientific fields of knowledge, but the best result was shown by 1st-year students. It can be concluded that pedagogical technologies used for the formation of General professional and universal competencies need to be modernized, and further research and development of new methodological approaches to teaching disciplines related to basic natural science knowledge will be promising.

The efficiency of the tourism business and its profitability largely depend on the management methods. An important role is played by an accounting and analytical system that generates relevant management indicators that allow you to flexibly respond to changing external conditions. A model of strategic accounting of tour operator counterparties is proposed. The article substantiates the exceptional importance of comprehensive accounting of counterparties for the formation of a competitive tourist product.

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The scientific discourse does not consider the possibilities of preparing pregnant women for interaction with medical personnel during childbirth by means of perinatal pedagogy. Purpose of the study: To determine the key problems of interaction between women in labor and the staff of medical institutions (maternity hospitals) and their causes, the elimination of which could be facilitated by perinatal pedagogy. The study was conducted by the method of content-analysis of interviews of 24 women. The main topics were identified that describe the negative experience of women in childbirth: neglect of medical personnel, ignoring requests for information on the state of the mother and child, psychological pressure and manipulation, compulsion to medical intervention, corruption, extortion. Also, 4 types of women’s emotional reaction to the situation were identified: positive, unemotional, negative (low and high intensity). Analysis gives reason to believe that the main cause of psychological trauma is not the experienced events, but the attitude towards them. Perinatal pedagogy can reduce the trauma of birth experience by increasing medical literacy and legal awareness of pregnant women, through training and practical training, irradiating the methods of communication with medical personnel. Psychological birth trauma in women is largely determined by negative experience of interaction with the staff of medical institutions. More detailed statistical studies of the factors that enhance the negative emotional reaction to this experience and the development of methods for preparing pregnant women for it are needed.