An effective industrial policy in the context of globalization is becoming increasingly possible thanks to the use of a proactive strategy based on the principles of the New knowledge economy. It is not so much import substitution and support for extensive production that comes to the fore, but rather the strengthening of quality potential, primarily in the field of IT, innovation and education as the main sphere of human capital creation. Purpose of this article is to identify the strengths and weaknesses of Russian industrial policy and to show that only a proactive industrial policy can achieve the best results in a modern innovative economy. The authors use research methods such as an analysis of the theoretical aspects of an effective industrial policy of the future using soft power tools based on the concept of economic security, as well as an analysis of Russian experience in this area. This analysis is based on data from statistical indicators of industrial policy and assessment of import substitution coefficients. Based on this, the authors conclude that the success of the import substitution policy directly depends on whether it is an immanent part of economic policy or is carried out solely for political reasons.
Abstract:In the present day, in the context of the toughening of global competition in the field of health care and the efforts that different countries of the world spend on improving the efficiency of the public sector of economy, the problems associated with determining the factors of competitiveness of healthcare organizations come to the forefront. The research conducted by the authors showed that assessing the competitiveness and development potential of medical companies with the Keigan-Vogel positioning map often gives incorrect results. The study showed that a significant part of errors (22-28%) is due to an incorrect evaluation of the quality and effectiveness of medical services, which necessitates a clear delineation of these concepts. The work shows how these indicators effect the competitiveness of organizations in the health sector and what happens if we do not distinguish between these two concepts. JEL IntroductionToday, the health sector plays a crucial role in the state's economic and social policies. In modern conditions, increasingly more stringent requirements are imposed on healthcare institutions, both on the part of the society interested in improving the quality of life, on the part of the state that finances health development programs, and the work of budget institutions within the framework of the current economic policy. (Altunyan & Kotcofana, 2016) In this way, healthcare institutions find themselves in a highly competitive environment, and even in global competition, because modern consumer of health services can choose not only between private and public institutions, but also between domestic and foreign ones. (Rybakov et al., 2013) One of the key issues in this area is the correlation of the quality and effectiveness of medical services, which often are mixed by many researchers. To date, there is no single methodology for assessing the quality of medical services -as a rule, quality is replaced by compliance with standards, and the standards themselves are developed either arbitrarily or based on the amounts allocated to the health care system. Therefore, if we ignore the problems of medical services' quality in modern studies, research gaps arise. In modern works a concept is used that is expressed in the classical work of Lanska and Hartz (1998). However, to analyze the competitiveness of organizations in the healthcare sector this, as the authors' research has shown, is clearly not enough. Methodology To analyse the competitive position of companies providing medical services, the breakthrough positioning model proposed in 2000 by Jonathan Keigan and Craig Vogel was chosen (Cagan & Vogel, 2013) With this model, we can determine the competitive position of the organization, the priority directions of building the company's strategy, and the matching of available resources and capabilities. All companies providing medical services can be divided into 4 types depending on the level of technology, design, and ability to "close" the SET break (generic, kitsch, high-tech, break...
Research background: In the context of the coronavirus pandemic, when cultural objects were unable to function normally for a long time, their income has significantly decreased, and state support is not enough to implement strategic projects. This is due to a sharp decline in the incomes of the population of these countries and a prolonged shutdown of large- scale production, even the stagnation of entire sectors of the economy. Purpose of the article: The article is devoted to the problem of the formation of strong brands of cultural institutions, in particular, art museums and galleries and their impact on the competitiveness of the region. Methods: We use statistical, and regression methods for analysis, which are used to assess the mutual influence of traffic flows to museums and other cultural objects on the total income in the art market. Findings & Value added: The analysis showed that work on the image, strengthening the brands of cultural institutions, increasing the level of recognition in the world and close ties with recognized art-dominants in the future will allow cultural institutions to attract significant financial flows and improve their competitive position in the world market. As the scientific increment can be considered, the results of analysis the relationship between the strong brands of art museums and other cultural objects and the tourist attractiveness of their locations, as well as the mutual influence of cultural object brands on the territory’s brand. It is proposed to modify the methodology for evaluating the brand value in an art Museum or gallery.
This article discusses competitiveness of public health institutions, which relates to their market position as ranked by various entities (including government). For this purpose, a model of competitive positioning is designed for assessing healthcare organizations. This model allows one to assess the level of competitiveness of a medical organization, evaluate its market positioning, and develop a strategy for furthering its development using features of their position provided by the model. JEL Classification Numbers: I11, D81, L25; DOI: http://dx.doi.org/10.12955/cbup.v5.950
Research background: Consumers’ interest in environmental responsibility, sustainable consumption, and the circular economy is significantly increasing in all aspects of their lives. Clothing and fashion are clearly among these aspects. The fashion industry is one of the most resource-intensive and environmentally polluting industries. Circularity has been offered as a solution to this issue; however, the change must be in the attitudes of all concerned (Musova et al., 2021b). Businesses must react to this requirement for sustainable fashion, which is the reason that new circular concepts have been raised. Different generations prefer different models of circularity. Purpose of the article: The purpose of the current study is to detect the existence of dependency between generation and the fashion industry’s circular models, and to identify consumers’ specific preferences. Methods: The original consumer survey was undertaken by the authors in 2021, and involved 513 Slovak and 974 Czech consumers, who responded on their preferences in the circular economy. Pearson’s chi-square test of independence was used to confirm the dependence between consumers’ generation and the circular concept. The significant medium dependence of the nominal variables was confirmed by Pearson’s contingency coefficient, C, and Cramer's V. The relationships between the generation categories of Central European consumers and the categories of the new circular models in the fashion industry were established through correspondence analysis. Findings & Value added: The findings of the study suggest that Baby boomers single out capsule wardrobes, Generation X prefers patchwork and slow fashion, while Millennials prioritise GOTS and SWAP. Finally, Generation Z favours leasing jeans, upcycling, and renting clothes.
This article is devoted to the issue of promoting strong local cultural brands in the art market by means of additional education programs. Globalization, increased competition in the global market, high economic and political risks, and development and implementation of strong cultural brands strategy provide opportunities to improve global competitiveness of local destinations. However, the art market in Russia is underdeveloped. Thus, it requires additional education programs. Social marketing education programs, aimed at the promotion and development of the Russian art market, are in fact being implemented. According to foreign examples, the development of the art market (in terms of image) is worthwhile for the state. However, the lack of information and understanding about the transactions in the art market contribute to a low economic level of investment in this area in Russia. Therefore, we cannot significantly influence the cultural brand of the territory. The authors offer a model for positioning additional education programs to break through in the art market, which can help to identify effective promotion strategies and significantly improve the effect of state support for such programs. This model can help local decisionmakers avoid the high risks that come with implementing additional education programs. The authors of the work studied the positioning of additional education programs in the framework of the art market based on a modified Cagan-Vogel matrix. In addition, typical examples of programs from various areas are
Research background: The article analyzes the impact of the COVID-19 pandemic on the tourist competitiveness of St. Petersburg. In order to maintain sustainable tourist attractiveness after the end of the pandemic, the city will have to conduct a more thorough analysis of the factors influencing the choice of St. Petersburg among other competing tourist centres. Purpose of the article: The purpose of this article is to identify competitive priorities of territories that are attractive for tourism activities in the conditions of recovery from the crisis that arose due to restrictive measures applied due to the coronavirus pandemic. Methods: To achieve this goal, the article uses a modified SWOT analysis apparatus with the use of a matrix assessment methodology implemented on the basis of a modified methodology of the Hierarchy Analysis Method and the calculation of marginal replacement coefficients for criteria of tourist attractiveness and competitiveness of the territory after the pandemic. Findings & Value added: For the analysis, a new approach is proposed to obtain the characteristics of the city assessment for different categories of tourists, which significantly increases the accuracy and strategic prospects of the classical procedure of SWOT analysis. As a scientific growth, we can consider the use of matrix estimation mechanisms for a more rational ranking of factors, more accurately determining probability and weight characteristics. Therefore, this will provide higher accuracy of strategic recommendations for the city for each important category of tourists.
Background of Research: In a global economy, where individual regions, cities and countries cannot demonstrate their uniqueness and attractiveness, the presence of a developed art market on their territory can contribute to the growth of their competitiveness. A well-developed art market is highly profitable itself and it has a strong impact on the intangible companies, cities and countries involved in deals, tradesmen or organizers and hosting global art events. As a result, the global attractiveness of economic entities, their products and services increases significantly. Purpose of the article: In this article, the problem of finding effective measures of state regulation of the market. and prerequisites for regional economic growth. Methods: The paper presents a comparative analysis of measures of state regulation of works of art, applied in different countries, used econometric methods and methods of matrix hierarchical analysis. Findings & Value added: With the help of econometric dependencies, the indirect influence of the high activity of the country’s art market and its turnover on the growth of the country’s GDP through both direct financial influence and additional qualitative dependencies is substantiated. Regularities of the influence of a developed art market on the brand of the territory and the region to which it belongs are obtained, which allows us to propose a mechanism for the formation of a positive image of the city, region and country in the global economy, as well as the development of the attributes of its cultural brand.
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