Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers

Shabalina, O I; Nelson, Michelle R.; Lobodenko, Lidiia K.; Hong, Na

doi:10.1080/10641734.2022.2093804

Cited by 6 publications

(2 citation statements)

References 70 publications

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“…Additionally, future research might enlarge our sample base, which was limited to U.S. adults. However, cultural dimensions of power distance and uncertainty avoidance (Hofstede, 1980) may alter perceptions of health risks and message compliance (De Meulenaer et al, 2018; Mueller et al, 2022; Shabalina et al, 2022; Yoon, Bang, et al, 2021; Yoon, Lalwani, et al, 2021). Thus, future research should consider cultural differences in examining impacts of COVID‐19 threats on consumer preferences for luxury brands (Yoon, Bang, et al, 2021, Yoon, Lalwani, et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

The COVID‐19 threat and luxury advertising

Baek

Kim

Yoon

et al. 2023

J of Consumer Behaviour

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The purpose of this research is to examine how the COVID‐19 pandemic has impacted the luxury goods industry. The authors hypothesize that pandemic threats drive consumers toward luxury consumption to increase their perceptions of control. The article reports results of three experimental studies conducted in the United States. In Study 1, after participants read an article about COVID‐19, they respond favorably to an advertisement for a luxury brand. The comparative control participants read an article about a tofu dish and respond less favorably to the luxury advertisement. Study 2 provides further evidence that perceived control acts as a mediator, while ruling out alternative explanations. Study 3 indicates that threat evokes luxury preferences only when advertisements for both luxury and nonluxury products use abstract messages, as opposed to concrete messages. The findings provide practical insights showing that the most effective advertising strategy for luxury brand managers is to use abstract rather than concrete messages for targeting consumers who feel highly threatened by COVID‐19.

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Section: Discussionmentioning

confidence: 99%

The COVID‐19 threat and luxury advertising

Baek

Kim

Yoon

et al. 2023

J of Consumer Behaviour

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“…Consumers in three cultural contexts create their self-generated images with brands in accordance with their country-specific thinking style-analytic or holistic despite constraining effects of selfie technology [54]. Depending on cultural contexts, participants' capacity for facial emotion expression, and situational factors, creating datasets of images of facial expressions presents difficulties with regard to emotional features like phenotypic traits [53].…”

Section: Empirical Studies On Culturementioning

confidence: 99%

Cultural symbol value in animated advertisement model: systematic review

Jingrou,

Mat Sin,

Zhang

2024

JDAH

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At present, animation has a wide range of applications in the field of advertising, and more cultural levels drive greater advertising effects. Cultural value with different cultural backgrounds, there are different consumer behaviors for advertising. Therefore, we conducted a systematic review to identify the most common dimensions of animated advertising presented in recent publications and to determine whether there is sufficient evidence for the effectiveness of cultural values in animated advertising. Through electronic search of the database, a total of 1829 citations were identified, of which 14 publications included models. Empirical data were included in 13 studies, and the focus of the review was around the visual perspective, the challenges faced due to the growing cultural diversity, but the lack of cultural value, which led to the dilemma in the cultural perspective of animated advertisement. This review will help researchers explore cultural value as one of the research variables that influenced the results of the study.

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