Cultural symbol value in animated advertisement model: systematic review
Liu Jingrou,
Nur Syuhada Mat Sin,
Ran Zhang
Abstract:At present, animation has a wide range of applications in the field of advertising, and more cultural levels drive greater advertising effects. Cultural value with different cultural backgrounds, there are different consumer behaviors for advertising. Therefore, we conducted a systematic review to identify the most common dimensions of animated advertising presented in recent publications and to determine whether there is sufficient evidence for the effectiveness of cultural values in animated advertising. Thr… Show more
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