Cultural Influences on Choosing Green Products: An Empirical Study in MALAYSIA

Ghazali, Ihwan; Abdul-Rashid, Salwa Hanim; Dawal, Siti Zawiah Md; Aoyama, Hideki; Tontowi, Alva Edy; Sakundarini, Novita

doi:10.1002/sd.1685

Cited by 32 publications

(35 citation statements)

References 45 publications

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“…People who are interested in the environment believe that environmental protection is a governmental duty; thus, the government plays a crucial role in environmental protection [31]. Under certain conditions, governmental officials can attempt to convince people to consume responsibly, using legislation and enhancing public understanding to foster consumer consciousness and concern regarding the relationship between products and the environment [32]. In this study, the role of the government is defined as follows: "consumers believe that environmental protection is a governmental duty."…”

Section: Extrinsic Motivating Attributesmentioning

confidence: 99%

“…It's obvious that environmental awareness is connected with personal attitude and value, not objective knowledge. This implies that an increase on studies about causes of environmental problems and a more abundant source of information about sustainable marketing policies for green products to future consumers [32] will increase the levels of environmental awareness within consumers.…”

Section: Managerial Implicationmentioning

confidence: 99%

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Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

2018

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This study explored the consumer behavior of intention to purchase green products based on a decision-making model that integrates cognitive attributes, affective attributes, and behavioral intentions in Belt and Road countries. The questionnaires were collected from customers who previously purchased green products; this study distributed the questionnaires at the appliance section of the department stores and collected 227 valid responses. Environmental attitude, product attitude, social influence, and perceived monetary value positively affected purchase intention; among these attributes, product attitude most substantially affected purchase intention. Cognitive values (collective and individual) significantly and positively affected environmental and product attitudes. Regarding individual environmental literacy, objective knowledge did not significantly affect environmental attitude, whereas subjective knowledge positively and significantly affected product attitude. In addition, both environmental awareness and government role (extrinsic motivating attributes) significantly and positively affected environmental and product attitudes for sustainable consumption. Media exposure also exerted a significant positive effect on environmental attitude for reducing, reusing and recycling emissions.This study implied that consumers do not consider green product attributes at all but instead are affected by other attributes, such as cognitive values, individual environmental literacy, price, and brand equity. Thus, the environmental attitude would be overruled by self-efficacy, the importance of product recycling, convenience, and unexpectedness. Therefore, this study explored the influence of environmental and product attitudes and purchase intention regarding green appliances based on the affective domain in the choice behavior model [6]. This study considered the Belt and Road Initiative (B&RI) countries. The Chinese government has promoted this initiative in the hopes of developing new market features.Although the literatures argue that consumers do consider green product attributes [7-9], these considerations are often pushed to the background. This study proposed that there is a trade-off in the evaluation of green product attributes that influences purchasing decisions, e.g., consumers tend to focus on product attributes first followed by green product attributes. To examine this assumption, this study focused on the trade-off between green and other product attributes on purchasing intentions. Specifically, cognitive value, individual environmental literacy and extrinsic motivating attribute are likely to be important predictors of consumer purchasing behavior because they steer the focus to specific product attributes. The aim of this study was to examine our assumption that consumers tend to focus on product attributes first followed by green product attributes and how this relationship depends on one's values. In addition, a few studies have discussed the relationships among environmental knowledge, attitud...

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Section: Extrinsic Motivating Attributesmentioning

confidence: 99%

Section: Managerial Implicationmentioning

confidence: 99%

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

2018

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“…SEM has been used in a variety of transportation and sustainability‐related studies. For example, recent studies which have made significant contributions have successfully applied SEM in the transportation or sustainable development fields (Ghazali et al, ; Jakhar, ; Jiang, He, Zhang, Qin, & Shao, ; Rhodes et al, ; Schniederjans & Starkey, ). In fact, Golob () found that more than 50 studies have applied SEM to survey travel behaviour.…”

Section: Resultsmentioning

confidence: 99%

True sustainable development of green technology: The influencers and risked moderation of sustainable motivational behavior

Chen

2018

Sustainable Development

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To explore the essence of sustainable behaviour, a comparison was made between users' and non-users' attitudes towards bike sharing, a green technological mode of transport. The effects of three concepts on the sustainable motivational behaviour of using a bike-sharing service were studied: (i) the individual's own sustainable consciousness and self-ability (the sustainable aptitude of an object and the belief in one's skills); (ii) confidence in the service's health and environmental benefits (a positive anticipation of health and environmental benefits); and (iii) other people's sustainable norms (behaviour based on other people's sustainable attitudes). A multi-group analysis indicated significant differences in the users' and non-users' path estimates, and a risked moderator was obvious for non-users' sustainable consciousness.Other people's sustainable norms have a greater effect, particularly for users, and confidence is also a critical mediating factor for non-users of the green technology for truly sustainable development. KEYWORDSconfidence in health and environmental benefits, green technology, sustainable consciousness and self-ability, sustainable development

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“…However, is is steady with the past studies conducted in other regions of Asia. For instance, Ghazali et al (2017) found that there is no significant influence of the collectivism on Malaysian customers' preferences. According to de Mooij (2017) Hofstede dimensions are designed to measure the individual level preferences and may reveal difference results from relevant dimension's national index.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator

Hasnain¹,

Raza²,

Qureshi³

2020

SAJMS

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The purpose of this paper is to examine the impact of personality traits of consumers regarding their green buying intention by measuring the mediation effects of eco-labels and environmental attitude along with the moderation of gender. To the researchers' best knowledge, there is a lack of research in developing countries in explaining influence of rarely researched factor such as loyalty proneness on green buying intention. To uncover this gap, using survey method data from a sample of 434 has been collected through a structured questionnaire distributed among employees of the different national and multinational companies. Findings suggest that consumer personality traits except collectivism have a significant impact on Green buying intention. Furthermore, mediation of ecolabels and environmental attitude along with moderation of gender has a strong impact on consumer's green buying intention. These findings depicted that green market is evolving in developing countries, so it has created an open avenue for marketers to better grab the opportunities from green products and focus on establishing that new category of green products in Pakistan. Moreover, present study helps to eliminate the research gap by evaluating the interaction effect of gender with environmental attitude and eco-labels on green buying intention.

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Cultural Influences on Choosing Green Products: An Empirical Study in MALAYSIA

Cited by 32 publications

References 45 publications

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

True sustainable development of green technology: The influencers and risked moderation of sustainable motivational behavior

The Impact of Personal and Cultural Factors on Green Buying Intentions with Mediating Roles of Environmental Attitude and Eco-Labels as Well as Gender as a Moderator

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