“…The fact that a place is not only an economic environment, but also a social milieu, may be particularly relevant in the creative industries, where many freelancers and the self-employed have indistinct boundaries between their professional lives and their social identities as artists, bohemians or entrepreneurs (Scott, 2010;McRobbie, 2002). Indeed, while economic theory hypothesises that the labour/leisure trade-off is a rational, time-allocation decision made by workers, creative professionals have actually been found to have a strong preference for work over leisure time (Throsby and Zednik, 2011), which may inform their location decisions in a different way to those made by conventional firms: their work-preference ideals may well affect their pursuit of a work environment that not only has purely economic benefits, but also contributes to an improved work/life balance (McRobbie, 2002;Oakley et al, 2017). Scott (2010) recognised that a place is a local economy, social milieu and physical environment with a particular aesthetic and architectural signature.…”