Cultural Appropriation in the Digital Context: A Comparative Study Between Two Fashion Cases

Sádaba, Teresa; LaFata, Valeria; Torres, Andréa

doi:10.1007/978-3-030-50341-3_38

Cited by 4 publications

(4 citation statements)

References 14 publications

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“…Accusations of cultural appropriation seem to be increasing despite society's growing interest in preserving diversity and enhancing multicultural perspectives. Indeed, although the phenomenon of cultural appropriation is not a recent phenomenon, the reaction and replies to these controversies have been favored by the use of social networks and online media [19].…”

Section: Discussionmentioning

confidence: 99%

“…With the Dolce & Gabbana's "DG Loves China" campaign and the Gucci's "blackface-sweater" [12], companies have shown poor cultural awareness. Furthermore, from the industry's side, since fashion can take inspiration and examples from many cultures in its design process, it seems necessary that firms establish protocols to manage or prevent accusations of cultural appropriation or other insensitiveness that could affect the company [19].…”

Section: Discussionmentioning

confidence: 99%

“…Cultural appropriation has a multiple dimension of analysis: from the historical, legal, ethical, and the ethnographic point of view [19] and from a normative side, since it is from the concept of cultural heritage that cultural appropriation originates [19].…”

Section: Introducing Cultural Appropriation In Fashionmentioning

confidence: 99%

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Developments of Cultural Appropriation in Fashion: An In-Progress Research

Piancazzo

2023

Springer Proceedings in Business and Economics

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The research examines global fashion, with a special focus on cultural appropriation and inspiration in the contemporary fashion industry. The issue of cultural appropriation is quite new in the scenario of cultural studies. In its early stage, the project will consider new perspectives on the analysis of fashion production with a multidisciplinary approach. By collecting and studying material from international frameworks, the research aims to understand how the concept of appropriation develops. By outlining an approach for a conscious production process, even cooperating with other international realities, the present work might be of help in decentralizing the market.

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Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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Developments of Cultural Appropriation in Fashion: An In-Progress Research

Piancazzo

2023

Springer Proceedings in Business and Economics

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“…Furthermore, Sádaba et al (2020) identify three main categories of appropriation: design, naming, and communication appropriation. This classification mainly refers to the activities leading to appropriation, from design and development to launch, commercialization, and communication.…”

Section: The Content Of Cultural Appropriation: Typologiesmentioning

confidence: 99%

The fine line between localization and cultural appropriation in personal luxury goods: An exploratory study

Lojacono

2022

Strategic Change

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Luxury companies have often been exposed to criticism stemming from the use of local cultural codes. This paper investigates the meaning and risks of Cultural Appropriation (CA) in Personal Luxury Goods (PLG). Findings from the case study analysis reveal that respect, giving credit, and research based on local collaborations can help companies continue to be inspired by other cultures without running the risk of appropriation.

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The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication

Gárgoles

Ambás

2023

Springer Proceedings in Business and Economics

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The French luxury brand, Balenciaga, recently faced its most important communication crisis. On November 16th 2022, the brand released its holiday gifting campaign featuring children surrounded by sadomasochism-inspired teddy bears/handbags and received immediate backlash from the public, who accused the brand of sexualizing children and promoting pedophilia. The outrage went viral on social media - mainly on Tiktok - with the hashtags #burnbalenciaga and #cancelbalenciaga, which have accumulated more than 300 million views. Balenciaga suffered an incalculable damage on its reputation, having two flagship stores vandalized and a viral online boycott. This investigation follows the case study methodology, by analyzing the timeline of events, the brand’s statements and response, the viral effect of the boycott on social media and the ultimate affectations that the brand underwent due to the crisis. The conclusions reveal that on one hand there are some social anethical boundaries that not even well-positioned and beloved brands can afford to cross, and that slow, unclear and unaccountable answers compose a terrible strategy of crisis management, and on the other hand, the power of consumers on social media has gained enough strength to damage brands like Balenciaga.

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Cultural Appropriation in the Digital Context: A Comparative Study Between Two Fashion Cases

Cited by 4 publications

References 14 publications

Developments of Cultural Appropriation in Fashion: An In-Progress Research

Developments of Cultural Appropriation in Fashion: An In-Progress Research

The fine line between localization and cultural appropriation in personal luxury goods: An exploratory study

The Power of Consumers on Social Media: A Case Study of Balenciaga’s Crisis Communication

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