We are happy and thrilled to introduce this thematic section of Studies in Communication Sciences (SComS), devoted to Fashion Communication. It was about two years ago when we first discussed the idea in Madrid: then we got the approval by SComS Editors, published the call, and eventually secured the outstanding collection of papers you have in your hands (or on your screen). A long and enriching journey, full of interactions, conversations, views and reviews, a journey that makes the scholar’s work so fascinating (even if, sometimes, not that fashionable).
En las últimas décadas, la teoría del encuadre o framing se ha convertido en uno de los puntos de referencia de los teóricos de la comunicación. Para entender su desarrollo, resulta necesario profundizar en sus orígenes interdisciplinares y en su evolución. Un análisis que conduce a una reflexión sobre su conveniencia para explicar el fenómeno de los medios de comunicación social.
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