“…Based on the idea of hegemony and counter-hegemony, Chaui (1987) highlights popular culture as the expression of the dominated, constituted both by processes of acceptance, interiorization, reproduction, and transformation, and processes of refusal, denial, and withdrawal. Moura, Zucchetti and Menezes (2011) assert that culture can become a form of resistance when it assumes its creative capacity and reshapes itself, remaining intact to the onslaughts of hegemonic groups, or even appropriating them in order to become a collective movement for its own sake. This, in turn, can potentiate alternatives.…”