“…However, While the above discussion demonstrates the progress of sustainability studies, they are still in the developing stages (Khan, Rowe, and Quaddus 2012) and there is a lack of sustainability studies in the context of entrepreneurship and micro-or small business research. Therefore, this study recognizes that research on the intersection between entrepreneurship and sustainability remains limited (Hall, Daneke, and Lenox 2010), especially when considering the decisions of microentrepreneurs (Holt 2012).While there is growing dialogue on sustainable enterprises (Perez-Sanchez, Barton, and Bower 2003;Nawrocka 2008;Retolaza, Ruiz, and San-Jose 2009;Rodgers 2010), there is little research on sustainable microenterprises, especially in measuring sustainability through the three main factors: economic, social and environmental that warrant attention in microenterprise sustainability studies. No empirical study has as yet been undertaken to develop and validate the sustainability factor indicators and measurement model.…”