Crowdsourcing 101

Parvanta, Claudia; Roth, Yannig; Keller, Heidi

doi:10.1177/1524839912470654

Cited by 71 publications

(19 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Indeed, the logo contest created diversity of thought and independence by recruiting young people from around the world. This is consistent with other global literature demonstrating that ‘bottoms up’ methods like crowdsourcing, may be increasingly important as it is a cost-effective means to generate creative, new ideas(6, 15). In contrast, ‘top down’ approaches may not be as effective due to lack of community engagement and cost issues(16).…”

Section: Discussionsupporting

confidence: 91%

Wisdom of the Crowds: Crowd-Based Development of a Logo for a Conference Using a Crowdsourcing Contest

Ong¹,

Bilardi²,

Tucker³

2017

Sexual Trans Dis

View full text Add to dashboard Cite

Background Crowdsourcing methods have been widely used in business, but rarely in sexual health research. We evaluated a crowdsourced logo contest as part of an international HIV conference. Methods A logo crowdsourcing contest was conducted for the 20th International AIDS Conference. Crowdsourcing has a group of individuals solve a task, often as part of an open contest. Semi-structured interviews were conducted with key informants including contest organizers, contest contributors, and conference attendees. Interviews were transcribed verbatim and analysed using a content analysis approach. Results In total, 22 interviews were conducted with three contest organizers, seven contest contributors, and twelve conference attendees. All individuals reported that the crowdsourced logo provided benefits beyond branding the conference, including creating a shared sense of purpose among diverse conference participants and explicitly demonstrating the strong community orientation of the conference. Conference organizers and attendees all reported deeper engagement because of the story of the Tanzanian artist who won the contest. Most conference attendees (11/12) preferred the crowdsourced logo compared to the previous company-organized logo, and all (22/22) supported the logo contest continuing. Implementing a logo contest was simple and relatively inexpensive. Stakeholders identified several ways to enhance crowdsourcing logo contest methods including wider promotion of the contest to encourage broader participation, greater transparency in the selection process, and a different prize structure which acknowledges the contribution of more contestants. Conclusions We found that a crowdsourcing contest helped engage local and global communities in the lead-up prior to and during an international conference. Similar participatory events may be useful for sexual health conferences and research projects.

show abstract

Section: Discussionsupporting

confidence: 91%

Wisdom of the Crowds: Crowd-Based Development of a Logo for a Conference Using a Crowdsourcing Contest

Ong¹,

Bilardi²,

Tucker³

2017

Sexual Trans Dis

View full text Add to dashboard Cite

show abstract

“…Estelles–Arolas et al’s review suggests that participant motivations mirror Maslow’s hierarchy of individual needs: economic reward, social recognition, self–esteem and development of individual skills. In addition to or in lieu of financial rewards, individuals participating in crowdsourcing are able to develop their skills through freelancing, contribute to their community, have fun, share knowledge and be recognised through their contributions, Parvanta et al describe the motivations as the ‘four f’s:’ fun, fulfilment, fame, and fortune [46]. In addition to these, crowdsourcing activities such as RECAPTCHA have capitalised on task being integral to another task the user is trying to access and have been wildly successful [6].…”

Section: Discussionmentioning

confidence: 99%

“…Parvanta et al describe a 90%/9%/1% rule for participation, in which 90% of the crowd observes, 9% participates from time–to–time and 1% participates regularly [46]. This breakdown would be more amenable to a service such as YouTube or Wikipedia, where observing or viewing a product is an option.…”

Section: Discussionmentioning

confidence: 99%

Crowdsourcing’s ten years in: A review

Wazny¹

2017

Journal of Global Health

View full text Add to dashboard Cite

BackgroundFirst coined by Howe in 2006, the field of crowdsourcing has grown exponentially. Despite its growth and its transcendence across many fields, the definition of crowdsourcing has still not been agreed upon, and examples are poorly indexed in peer–reviewed literature. Many examples of crowdsourcing have not been scaled–up past the pilot phase. In spite of this, crowdsourcing has great potential, especially in global health where resources are lacking. This narrative review seeks to review both indexed and grey crowdsourcing literature broadly in order to explore the current state of the field.MethodsThis is a review of reviews of crowdsourcing. Semantic searches were conducted using Google Scholar rather than indexed databases due to poor indexing of the topic. 996 articles were retrieved, of which 69 were initially identified as being reviews or theoretically–based. 21 of these were found to be irrelevant and 48 articles were reviewed.ResultsThis narrative review focuses on defining crowdsourcing, taxonomies of crowdsourcing, who constitutes the crowd, research that is amenable to crowdsourcing, regulatory and ethical aspects of crowdsourcing and some notable examples of crowdsourcing.ConclusionsCrowdsourcing has the potential to be hugely promising, especially in global health, due to its ability to collect information rapidly, inexpensively and accurately. Rigorous ethical and regulatory controls are needed to ensure data are collected and analysed appropriately and crowdsourcing should be considered complementary to traditional research methods.

show abstract

“…A qualitative study of UK MSM showed that men felt that HIV testing was ‘too serious’ an event to be hosted at social venues such as saunas or gay clubs (Prost et al, 2007). A meta-analysis in China suggested that men who seek sex partners at gay bars and saunas are also at an increased risk of contracting HIV and syphilis (Parvanta, Roth, & Keller, 2013). Our research shows that MSM who accepted gay bars and saunas as HIV testing venues were 2.29 times more likely to drink during or prior to engaging in sex, which could impair judgment and lead to risky behaviours (Tang et al, 2013).…”

Section: Discussionmentioning

confidence: 99%

HIV test uptake among MSM in China: Implications for enhanced HIV test promotion campaigns among key populations

Han

Wei

Muessig

et al. 2016

Global Public Health

View full text Add to dashboard Cite

Despite global efforts to increase HIV test uptake among men who have sex with men (MSM), social stigma and negative attitudes toward homosexuality hinder the effectiveness of traditional test promotion campaigns. Increasing HIV test uptake requires greater understanding of the conditions that facilitate decisions to get tested. We conducted an online survey hosted by two of the most highly frequented MSM web portals in China. A generalised ordered logistic regression analysis was conducted to determine factors associated with HIV testing behaviour. Compared to men who had never tested for HIV, men who had tested in the past year were more likely to have never engaged in sex with women, have multiple male sex partners in the past 3 months and have disclosed their sexual orientation to others. MSM found testing at local Chinese Centers for Disease Control and Prevention (80.7%), gay men’s community-based organisations (80.2%) and public hospitals (70.9%) to be acceptable, while saunas (50.5%) and gay bars (41.8%) were found to be unacceptable testing venues. Our study shows that MSM in China prefer to test at venues that guarantee confidentiality, quality and quick results. Our study also suggests that self-testing may be a feasible approach to increase test uptake.

show abstract

Crowdsourcing 101

Cited by 71 publications

References 3 publications

Wisdom of the Crowds: Crowd-Based Development of a Logo for a Conference Using a Crowdsourcing Contest

Wisdom of the Crowds: Crowd-Based Development of a Logo for a Conference Using a Crowdsourcing Contest

Crowdsourcing’s ten years in: A review

HIV test uptake among MSM in China: Implications for enhanced HIV test promotion campaigns among key populations

Contact Info

Product

Resources

About