“…Our results indicated that information quality, security concerns, and perceived ease of use are key drivers of consumers trust towards social media use for e-retailers services. These results are consistent with prior studies results (e.g., Shaalan et al, 2022 ; Jung, 2017 ; Khan et al, 2021b , Khan et al, 2021c ; Lin and Kim, 2016 ; Youssef et al, 2022 ). Furthermore, our study results revealed that privacy/security policy, assurance seals, and disposition to third-party certification are key drivers of privacy concerns.…”