Critical success factors of green hotel investment in Taiwan

Purpose This study aims to address the gap in hospitality and tourism (H&T) research concerning green creativity (GC) and seeks to identify the ways in which the interaction between spiritual incentives (SI) and material incentives (MI) affects the relationships among green intrinsic motivation (GIM), green extrinsic motivation (GEM) and GC. Design/methodology/approach In accordance with the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines, this paper examines studies related to GC in the H&T industry and analyses them using content analysis and critical analysis. Findings By integrating self-determination theory and the componential theory of creativity, this study enhances the understanding of the interactive moderating role played by SI and MI in the relationship between green motivation and GC. When the level of SI is high and the level of MI is low, GIM has the strongest positive impact on GC. When the levels of MI and SI are both high, GEM has the strongest positive effect on GC. Practical implications In practical terms, “high SI-low MI” is the optimal combination for achieving high GC and promoting sustainable long-term green-oriented incentives. Originality/value To the best of the authors’ knowledge, this paper represents the first investigation of the interactive moderating effects of SI and MI on the relationships among GIM, GEM and GC, thus enriching the research on the factors influencing green motivation and GC. In addition, this paper proposes a better decision-making basis for organizations facing a green-oriented incentive situation, according to which “high SI-low MI” can facilitate the achievement of high GC at a low cost.

Section: Conceptual Model and Propositionsmentioning

confidence: 99%

The greater the incentives, the better the effect? Interactive moderating effects on the relationship between green motivation and green creativity

Liu

Liu²

2022

“…the biodiversity conversation, sustainable procurement, solid waste management, water and energy consumption, community engagement, accountability, etc. (Liu and Hu, 2022). External independent verification and certification of a hotel’s responsible service operations helps to improve a hotel’s credibility, reliability and green image alongside alleviating customer greenwashing allegations (Geerts, 2014; Kim et al , 2017; Kim and Roseman, 2022; Koseoglu et al , 2021; Liu and Hu, 2022; Nelson et al , 2021; Yadav et al , 2016).…”

Section: Resultsmentioning

confidence: 99%

“…Because customer perceptions determine customer behavior (Majeed and Ramkissoon, 2022), it is noted that perceptions of greenwashing exert negative impacts on customer confidence and trust in the legitimacy of hotel green practices, ultimately inducing customers to stop purchasing the green products or services offered by hotels (Peng and Chen, 2019). In the recent past, research on green or environmental protection topics has experienced unprecedented growth (Liu and Hu, 2022; Rahman et al , 2020; Sadiq et al , 2022). However, a plethora of studies on green practices in hotels presented employee and supplier perspectives (Chun and Giebelhausen, 2012; Geerts, 2014; Kasim et al , 2014; Liu and Hu, 2022), while the customer perspective on greenwashing remains limited.…”

Section: Introductionmentioning

confidence: 99%

“…In the recent past, research on green or environmental protection topics has experienced unprecedented growth (Liu and Hu, 2022; Rahman et al , 2020; Sadiq et al , 2022). However, a plethora of studies on green practices in hotels presented employee and supplier perspectives (Chun and Giebelhausen, 2012; Geerts, 2014; Kasim et al , 2014; Liu and Hu, 2022), while the customer perspective on greenwashing remains limited. Although some reviews demonstrate a general understanding of greenwashing (Dangelico and Vocalelli, 2017; Delmas and Burbano, 2011; Gatti et al , 2019), many of the existing studies on green hospitality reflect a mixed, fragmented and superficial understanding of greenwashing and do not highlight the components of greenwashing that influence hotel customer perceptions of greenwashing (Kim et al , 2017; Koseoglu et al , 2021; Nimri et al , 2017; Peng, 2020).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

A reflection of greenwashing practices in the hospitality industry: a scoping review

Majeed

Kim

2022

Purpose This review aims to put forth a conceptual understanding of greenwashing. It also identifies the antecedents and consequences of customer perceptions of greenwashing in the hospitality industry in the recent context, which has remained superficial and fragmented in previous studies. Design/methodology/approach Published literature between the years 2000 and 2022 was examined, following the scoping review approach. After screening out irrelevant and duplicate literature, a total of 54 published literature items were considered. Findings Despite a profound understanding of customer perceptions of greenwashing, the findings show that the majority of customer perceptions of greenwashing are determined by the green efforts of hotel operators, through means such as green knowledge sharing, green marketing, the disclosure of green information, resource conservation claims and environmental certification. Additionally, customer perceptions of greenwashing determine a variety of customer green behaviors where customer green attitude plays an intervening role. Practical implications A benefit of the proposed conceptual model for hospitality stakeholders is that it aids in understanding customer suspicion regarding the legitimacy of hotel green practices. The conceptual model of this review, and a 2 × 3 matrix on hotel environmental performance and communication, provides a theoretical lens for scholars and practitioners in the hospitality industry to develop effective green strategies and practices, reducing customer perceptions of greenwashing while positively influencing customer green behavior. This review presents a launching platform from which research on greenwashing in the hospitality industry can skyrocket. Originality/value In previous studies, the conceptual understanding of greenwashing in hospitality has remained inconsistent, shallow and mixed. This review identifies the different and previously deeply underexplored antecedents and consequences of customer perceptions of greenwashing and presents them in a conceptual model.

“…According to Elkhwesky (2022), there are several hinders to adopt proactive environmental strategies or green practices in the hospitality and tourism industries such as inconsistent support, a complex business environment, a lack of awareness, a lack of qualified consultants, profit orientation and a lack of a sense of urgency. Examples of the motivators for adopting such strategies are stakeholders/society power or pressure, regulatory pressure, environmental pressure, being surrounded by green hotels, located in areas with high hotel density, cost-saving, organizational design variables and organizational learning, among others (Liu and Hu, 2022).…”

Section: Conceptual Framework and Hypothesesmentioning

confidence: 99%

Is eco-label hotel engagement the pathway to sustainability practices via entrepreneurial resilience and orientation in Oman? Findings from PLS-SEM and fsQCA

Salem

Elbaz

Al-Alawy

et al. 2022

Purpose This study aims to examine the role of eco-label hotel engagement as a pathway to sustainable practices via scouting entrepreneurial resilience and orientation at highly ranked hotels in Oman. The authors developed and tested a novel model built on resilience theory, the theory of entrepreneurial orientation and the theory of reasoned action (TRA). Design/methodology/approach Data from 167 human resources directors, hotel managers and other employees were analyzed by partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA). Findings Results indicate a strong positive relationship between entrepreneurial resilience and entrepreneurial orientation. Entrepreneurial orientation significantly increased all eco-label strategies, but not all strategies enhanced sustainable tourism practices. High adoption of sustainability practices depended on core strategies related to awareness, benefits, reputation and necessity, but the cost was also an issue. Managers adopted sustainability practices if they were not perceived as costly, or when perceived as costly if they believed they would help them reduce operating costs. Practical implications Policymakers should assist hotel managers when the sector is hit by political events, natural disasters or health crises such as the current pandemic can bounce back and develop their resilience. Likewise, training and workshops can be organized to improve managers’ entrepreneurial mindset, which was found to be a precursor to favorable attitudes toward sustainability. Originality/value This study tests a novel model built on three theories: resilience theory, the theory of entrepreneurial orientation and the TRA by using PLS-SEM and fsQCA.