Abstract:Obesity has become an epidemic that requires immediate control, mainly among the poor, particularly women and the less educated. The WHO requests and several studies confirm that support is needed for research projects examining psychological and social behavior that hampers compliance with weight loss diets. This paper uses the Theory of Reasoned Action (TRA) of M. Fishbein (1975) in social psychology, comparing two series of open interviews (conducted in 2001 and 2005) that disclosed positive (advantageous) … Show more
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