Creativity in the Brazilian Culture

Fleith, Denise de Souza

doi:10.9707/2307-0919.1037

Cited by 19 publications

(13 citation statements)

References 34 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Brazilian people can be considered extroverted. Regarding the family environment they may be described as supportive, protective, and responsible for the maintenance of relationship links [17].…”

Section: Cultural Highlightsmentioning

confidence: 99%

Targeting Brazilian Market through Digital Branding Strategies: The Relevance of the Cultural Dimension

Almeida¹

2015

OJBM

View full text Add to dashboard Cite

While Internet has been achieving its omnipresence worldwide and offering to companies the opportunity of trading in a "no-borders" market, global brands, and those aspiring to become global, face the challenge of dealing with significant cultural differences. Emergent economies account for one of the greatest opportunities for global brands interested in extending their business overseas through digital channels. Among these economies, Brazil has been receiving special focus lately as a promising consumer market. Working from a theoretical point of view through literature and simultaneously examining companies as potential paradigms, this study aims to provide suggestions for global brands interested in targeting the Brazilian market through effective cross-cultural digital branding strategies. The results are valuable insights about how to establish better communication with Brazilian consumers and also offer some guidance to help marketers to keep brands desired and admired in Brazil. It was mainly concluded that global brands should find out the right balance between a standardized and an adapted cultural approach in order to establish a trustworthy proximity with Brazilian consumers on the digital environment.

show abstract

Section: Cultural Highlightsmentioning

confidence: 99%

Targeting Brazilian Market through Digital Branding Strategies: The Relevance of the Cultural Dimension

Almeida¹

2015

OJBM

View full text Add to dashboard Cite

show abstract

“…Brazilian people can be characterized as group-oriented, emotional and extroverted (Fleith, 2011). Moreover, Brazilians are known as the ones who adopt the jeitinho -"an innovative problem-solving strategy in which the individual uses social influence combined with cunning tricks to achieve goals, despite the fact that it breaks formal rules" (Rodrigues, Milfont, Ferreira, Porto, & Fischer, 2011, p. 29).…”

Section: Discussionmentioning

confidence: 99%

Teaching Practices for Creativity at University: A Study in Portugal and Brazil

Morais

Azevedo²,

Fleith

et al. 2017

Paidéia (Ribeirão Preto)

View full text Add to dashboard Cite

Creativity is nowadays seen as an essential feature in higher education. Nevertheless, there is a discrepancy between the need for creativity and what higher education classrooms provide. This study assessed the perceptions of 1599 higher education students from two countries (1059 Brazilian and 540 Portuguese students), from two academic domains (Sciences and Technologies -Sc&T; Social Sciences, Arts, and Humanities -SScA&H), about the presence of creativity in their teachers' instruction and evaluation practices. The study's findings evidence interactive effects between the variables country and academic domain for most of the assessed factors: encouragement of new ideas, climate for the expression of ideas, and interest in students' learning. Brazilian Sc&T students presented more negative perceptions of their classroom environments when compared to SScA&H students; Portuguese students showed opposite patterns of results. Some hypothetical explanations are discussed and future directions for research are presented.Keywords: higher education, creativity, teaching work, students, culture Práticas Docentes para Criatividade na Universidade: Estudo em Portugal e no BrasilResumo: Criatividade é atualmente tomada como aspecto essencial na Educação Superior. Há, contudo, discrepância entre a necessidade de criatividade e o que a universidade proporciona. Este estudo avaliou percepções de 1599 alunos universitários de dois países (1059 brasileiros e 540 portugueses), de duas áreas curriculares (Ciências e Tecnologias -Sc&T; Ciências Sociais, Artes e Humanidades -SscA&H) sobre a presença de criatividade nas práticas docentes, instrucionais e avaliativas, de que são alvo. Os resultados mostraram efeitos interativos significativos entre as variáveis país e área curricular para a maioria dos fatores avaliados: encorajamento de novas ideias, clima para expressão de ideias e interesse pela aprendizagem dos alunos. Os estudantes brasileiros de Sc&T mostraram percepções mais negativas da sala de aula, comparados com os de SScA&H; os alunos portugueses obtiveram padrões opostos nos resultados. Algumas hipóteses explicativas são discutidas e são apresentadas orientações para pesquisa futura.Palavras-chave: ensino superior, criatividade, trabalho docente, estudantes, cultura Prácticas Docentes para Creatividad en la Universidad: Estudio en Portugal y BrasilResumen: La creatividad está actualmente considerada como aspecto esencial en la Educación Superior. Sin embargo, existe discrepancia entre la necesidad de creatividad y lo que la universidad ofrece. Este estudio evaluó percepciones de 1.599 estudiantes universitarios (1.059 de Brasil y 540 de Portugal) de dos áreas curriculares (Ciencia y Tecnología -Sc&T; Ciencias Sociales, Artes y Humanidades -SscA&T) acerca de la presencia de creatividad en las prácticas docentes, instructivas y evaluativas dirigidas a ellos. Los resultados mostraron efectos de interacción significativos entre las variables país y área curricular para la mayoría de los factores evaluados: foment...

show abstract

“…Os dados coletados nas entrevistas e as divergências com os resultados do estudo britânico corroboram as pesquisas nas quais se afirma que a criatividade, e, consequentemente, a inovação, são fenômenos sociais, culturais e imersos contextualmente (Amabile, 1988;Fleith, 2011). Assim sendo, o ambiente cultural brasileiro influenciou os aspectos de identificação de necessidades e soluções para os problemas (alteração de lentes).…”

Section: Conclusõesunclassified

Questões Centrais do Processo de Inovação Social no Brasil

Cordeiro¹

2019

REGEC

View full text Add to dashboard Cite

A inovação social tem ganhado relevância no cenário internacional acadêmico com o surgimento, nos últimos 20 anos, de diversos grupos de pesquisa (CRISES, RQIS, TRANSIT etc.). Estes grupos têm se dedicado a estudar tanto os aspectos conceituais, referentes ao processo de inovação social, como para observar empiricamente o seu surgimento, barreiras e facilitadores. E no Brasil? O propósito deste artigo é avaliar se as mesmas questões centrais abordadas no exterior se aplicam a realidade brasileira. Para tanto, foi realizada uma pesquisa com abordagem qualitativa de coleta e de observação de dados em quatro organizações que apresentaram algum tipo de inovação social, no Brasil. Como resultado, são destacadas diferenças significativas entre os casos estudados e as referências internacionais, indicando que precisam ser consideradas questões culturais no processo de inovação social, sensibilização e apoio de outros setores da economia, além do estabelecimento de um modelo de negócios claro, que se autossustente financeiramente.Palavras-Chave: inovação social; organizações sem fins lucrativos; negócios sociais; estratégia; gestão.ABSTRACT Social innovation has gained relevance in the international academic scenario, with the emergence in the last 20 years of several research groups (CRISES, RQIS, TRANSIT etc.). These groups have been dedicated to study both conceptual aspects, referring to the process of social innovation and to empirically observing -their emergence, barriers, facilitators. What about Brazil? The purpose of this article is to evaluate whether the same core issues addressed abroad apply to Brazilian reality. For that, a research was conducted with a qualitative approach of data collection and observation in four organizations that presented some kind of social innovation in Brazil. Results highlighted significant differences between the cases studied and the international references, indicating that cultural issues need to be considered in the process of social innovation, awareness raising and the support of other sectors of the economy besides the establishment of a clear business model that can self-sustain financially.

show abstract

Creativity in the Brazilian Culture

Cited by 19 publications

References 34 publications

Targeting Brazilian Market through Digital Branding Strategies: The Relevance of the Cultural Dimension

Targeting Brazilian Market through Digital Branding Strategies: The Relevance of the Cultural Dimension

Teaching Practices for Creativity at University: A Study in Portugal and Brazil

Questões Centrais do Processo de Inovação Social no Brasil

Contact Info

Product

Resources

About