A inovação social tem ganhado relevância no cenário internacional acadêmico com o surgimento, nos últimos 20 anos, de diversos grupos de pesquisa (CRISES, RQIS, TRANSIT etc.). Estes grupos têm se dedicado a estudar tanto os aspectos conceituais, referentes ao processo de inovação social, como para observar empiricamente o seu surgimento, barreiras e facilitadores. E no Brasil? O propósito deste artigo é avaliar se as mesmas questões centrais abordadas no exterior se aplicam a realidade brasileira. Para tanto, foi realizada uma pesquisa com abordagem qualitativa de coleta e de observação de dados em quatro organizações que apresentaram algum tipo de inovação social, no Brasil. Como resultado, são destacadas diferenças significativas entre os casos estudados e as referências internacionais, indicando que precisam ser consideradas questões culturais no processo de inovação social, sensibilização e apoio de outros setores da economia, além do estabelecimento de um modelo de negócios claro, que se autossustente financeiramente.Palavras-Chave: inovação social; organizações sem fins lucrativos; negócios sociais; estratégia; gestão.ABSTRACT Social innovation has gained relevance in the international academic scenario, with the emergence in the last 20 years of several research groups (CRISES, RQIS, TRANSIT etc.). These groups have been dedicated to study both conceptual aspects, referring to the process of social innovation and to empirically observing -their emergence, barriers, facilitators. What about Brazil? The purpose of this article is to evaluate whether the same core issues addressed abroad apply to Brazilian reality. For that, a research was conducted with a qualitative approach of data collection and observation in four organizations that presented some kind of social innovation in Brazil. Results highlighted significant differences between the cases studied and the international references, indicating that cultural issues need to be considered in the process of social innovation, awareness raising and the support of other sectors of the economy besides the establishment of a clear business model that can self-sustain financially.
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