This article distinguishes between curative, restorative psychotherapy, and educative, growth‐oriented counseling. The authors show how the processes and methods of creativity in scientific and artistic pursuits are similar to those of personal growth and counseling. They also discuss divergent production, deferred judgment, preparation, incubation, illumination, elaboration, and the balance between thought and emotion in terms of creativity and counseling. In this article, counselors can find new methods of facilitating creativity.