Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter?

Hew, Jun-Jie; Badaruddin, Mohd Nizam Bin A.; Moorthy, Krishna

doi:10.1016/j.tele.2016.12.009

Cited by 92 publications

(76 citation statements)

References 92 publications

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“…First, the psychometric properties (discriminant validity, convergent and reliability,) of the measures used in this research were assessed. Next, structural equation modelling (SEM) was used to examine the hypothesized relationships between the research constructs (Hew et al, 2017).…”

Section: Data Analysis and Resultsmentioning

confidence: 99%

Understanding Guests’ Intention to Visit Green Hotels

Eid

Agag

Shehawy

2020

Journal of Hospitality & Tourism Research

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The purpose of this study was to expand existing knowledge of hotel consumers’ green behaviors by merging value-belief-norm theory and the theory of planned behavior into one theoretical framework to understand comprehensively consumers’ decision-making processes with respect to their intentions to visit a green hotel. Data collected from 757 respondents were analyzed. The results indicate that our integrated framework demonstrates a favorable level of prediction power for guests’ behavior, which verified the superiority of the suggested framework. Furthermore, its findings from fuzzy set qualitative comparative analysis indicate that: (a) attitude toward green hotels, perceived behavioral control, sense of obligation, and corporate image are key drivers of guests’ intentions to visit green hotels; (b) three distinct configurations of guests’ intention drivers are likely to result in a high degree of intentions among customers to visit green hotels. The three solutions all contain the conditions of high attitude, corporate image, biospheric value, and green activities, which means that these conditions are vital components of a high intention among customers to visit green hotels. This study contributes to the growing literature on sustainability in marketing and practice by providing useful insights about the determinants of guests’ behavior to use green hotels in the Egyptian hospitality context. It is one of the first empirical studies examining factors affecting guests’ behavior to use green hotels in the Egyptian hospitality context.

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Section: Data Analysis and Resultsmentioning

confidence: 99%

Understanding Guests’ Intention to Visit Green Hotels

Eid

Agag

Shehawy

2020

Journal of Hospitality & Tourism Research

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“…Mi et al [28] compared low-carbon consumption in different groups, including factors such as gender, marriage, educational level, age, and income. Additionally, many studies have considered socio-demographic variables to be key factors in individuals' behaviour [55][56][57].…”

Section: Socio-demographic Characteristicsmentioning

confidence: 99%

Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods

Wang

Sun

et al. 2019

Sustainability

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This paper aims to examine the determinants of green purchasing intentions among different resident groups in a developing-country context. We first expand the theory of planned behaviour (TPB) and build a theoretical model based on green purchasing intention, including attitude, perceived behavioural control, subjective norms, environmental concern, habit, and socio-demographic characteristics (i.e., age, gender, residential area, and educational level). Following this, we collect 552 questionnaires from residents in Tianjin Municipality, China. We use partial least squares structural equation modelling (PLS-SEM) to analyse the green purchasing intention of the population sample and then employ a multi-group analysis (MGA) to explore the group differences in residents' green purchasing intention. The results show that green purchasing intention is significantly and positively influenced by attitude, perceived behavioural control, subjective norms, and environmental concern but not by habit. The relationship chain of environmental concern→subjective norms→purchasing intention is the strongest. The results of the MGA show that for residential-area groups, the relationships between attitudes, perceived behavioural control, and habits and purchasing intention differ significantly between the downtown group and the outside-the-city group. For the educational-level groups, the relationship between environmental concern and subjective norms differs significantly between the high-education group and the low-education group. Finally, these findings contribute to the literature on the TPB model on green purchasing intention and provide some suggestions for the local government and green marketers.

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“…Qi et al (2015), extending the same notion to mobile data services, found that female customers are more likely to continue the attachment with brands. As argued by Hew et al (2017), females maintain a continuous intention to buy smartphones as a demonstration of high perceived usefulness and satisfaction resulted from usage of smartphone brands. The same argument can be extended to claim that continuous purchase intention caused by positive feelings (i.e., satisfaction) is an indication of arousal (i.e., excitement).…”

Section: Effect Of Gendermentioning

confidence: 99%

Gen Y consumers' brand loyalty: a brand romance perspective

Rathnayake

2021

MIP

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PurposeAs Generation Y is considered to be a lucrative segment for emerging devices, this study investigates the effect of emotional brand attachment, from the brand romance perspective, on brand loyalty of Generation Y smartphone users. Furthermore, this study examines gender differences in the same relationship.Design/methodology/approachThe study adopted a cross-sectional survey method and data was collected from 300 respondents. Data was analyzed using the structural equation modelling (SEM) approach and multi-group analysis was performed to examine gender differences in the model.FindingsResults revealed that all three aspects of brand romance (pleasure, arousal and dominance) have a positive impact on smartphone brand loyalty. It further denotes that the relationship between brand romance and brand loyalty differs from males to females.Originality/valueThis study makes a significant contribution by examining emotional attachment and brand loyalty of Generation Y consumers, which has been less investigated. Furthermore, both attitudinal and behavioral brand loyalty has been considered in this study, which has largely been overlooked in similar studies. Examining the gender difference in the above relationship is an additional contribution.

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Crafting a smartphone repurchase decision making process: Do brand attachment and gender matter?

Cited by 92 publications

References 92 publications

Understanding Guests’ Intention to Visit Green Hotels

Understanding Guests’ Intention to Visit Green Hotels

Residents’ Green Purchasing Intentions in a Developing-Country Context: Integrating PLS-SEM and MGA Methods

Gen Y consumers' brand loyalty: a brand romance perspective

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