COVID-19: Lessons from South Korean pandemic communications strategy

Choi, Seongwon; Powers, Thomas L.

doi:10.1080/20479700.2020.1862997

Cited by 16 publications

(15 citation statements)

References 20 publications

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“…Several studies have provided evidence of the effectiveness of marketing actions and programs in contributing to the alleviation of social problems. For example, well-designed marketing activities can reduce household food waste behavior (Kim et al , 2020), increase pro-environmental and sustainable behaviors (Nguyen and Johnson, 2020), promote safe driving behaviors (Cismaru and Nimegeers, 2017), promote healthy eating habits (Nicolini and Cassia, 2021) and increase the adoption of specific hygiene measures (Choi and Powers, 2021).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

Nicolini

Cassia

2021

APJBA

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PurposeThis study aims to examine the different effects that the fear and humor appeals in anti-smoking advertisements for children have on their affective reactions to the advertisements, on their beliefs about smoking and on their behavioral intentions to smoke.Design/methodology/approachThis paper presents the findings of a qualitative research study conducted in Italy with children aged from 8 to 11 years.FindingsThe results indicated that the humor appeal is a useful method for conveying a social theme in a pleasant way and creating a likable character that becomes an example for children to imitate; however, it is necessary to employ the fear appeal to make children reflect carefully about the negative consequences of smoking.Research limitations/implicationsThis study examined only children's behavioral intentions derived from anti-smoking advertisements, but future research should also examine their real behaviors after a period following repeated viewing of public service announcements about smoking prevention or other social issues.Practical implicationsUnderstanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.Social implicationsUnderstanding how different types of appeals can influence children represents an important result for the prevention of youth smoking and the promotion of healthy lifestyle habits during childhood.Originality/valueFew studies have examined the impact of social advertisements on children, and particularly little is known about the effectiveness of fear appeals on this group.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

Nicolini

Cassia

2021

APJBA

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“…The successful containment and control of a pandemic like COVID-19 require agile, adaptive and accurate responses, and well-preparedness of governments and public health authorities, including risk communication and community engagement (RCCE) readiness (Biswas et al , 2020; Fineberg, 2014; Ha et al , 2020; Janssen and van der Voort, 2020; La et al , 2020; Lee et al , 2013; Ministry of Health of Vietnam, 2020; Moll et al , 2016; Nguyen et al , 2021; Wickramage et al , 2013; World Health Organization, 2020a). Another contributing factor to the successful prevention of a pandemic is the public's voluntary adoption of preventive behaviors, which are often determined by their understanding and risk perception of this virus (Choi and Powers, 2021; Jose et al , 2021; Karasneh et al , 2021; World Health Organization, 2020a; Yıldırım et al , 2021). The public is more likely to adopt preventive behaviors when they (1) perceive a higher risk of being infected with the virus; (2) perceive the severity of the situation; (3) perceive the effectiveness of preventive measures and (4) believe their capability to adopt preventive measures (van den Broucke, 2021; Chan et al , 2021; Ozdemir et al , 2020).…”

Section: Introductionmentioning

confidence: 99%

“…The literature has documented the roles of risk communication in improving the public's knowledge, raising their risk perception and encouraging their adoption of public health safety measures during a pandemic (Duong et al , 2020; Glik, 2007; Karasneh et al , 2021; Oh et al , 2021; Strekalova, 2017). Risk communication is an effective strategy for containing the transmission of the virus, as it can provide the citizens with prompt, accurate and updated information, thereby raising their awareness, their risk perception and thus their willingness to adopt preventative behaviors (Chatterjee et al , 2020; Choi and Powers, 2021; Dryhurst et al , 2020). Meanwhile, communication barriers, such as low amount of information, difficult-to-understand information and inability to find necessary information immediately, lead to misconceptions and inappropriate preventive behaviors (Lin et al , 2014).…”

Section: Introductionmentioning

confidence: 99%

No one left behind: risk communication to the street vendors during COVID-19 social distancing

Thanh

Nguyen

Ngan

et al. 2021

LHT

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PurposeCOVID-19 presents a serious and unprecedented challenge around the globe. Street vendors are the most vulnerable group during this pandemic regarding livelihood loss and contagion risk. This research aims to examine the roles of risk communication work in enhancing COVID-19 risk perceptions and adoption of COVID-19 preventive behaviors among street vendors.Design/methodology/approachThe data were collected from the street vendors in urban Vietnam. A binary probit model was used for analyzing the relationships among exposure to risk communication, risk perception and adoption of preventive behaviors.FindingsThe analysis reveals the outreach of risk communication work to the street vendors. A rather large proportion of the respondents perceive high risks associated with COVID-19. All respondents adopt COVID-19 preventive behaviors; however, the proportion of regular adoption is moderate and even very low for most behaviors. Their frequent exposure to risk communication significantly raises their risk perceptions and encourages their regular adoption of preventive behaviors, particularly regarding the measures that are affordable and less detrimental to their livelihood.Originality/valueThis research is among the first attempts to examine exposure to risk communication to the vulnerable group, how they perceive risks and the extent to which they adopt preventive behaviors during a public health crisis. This research draws some implications for risk communication and social welfare policies to obtain sustainable development goals.

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“…A key element of any pandemic control strategy concerns public health communication (Antwi-Boasiako and Nyarkoh, 2020), intended to improve awareness of the disease and protective measures and enable coordinated action to manage the spread of infections and impacts of the epidemic (Henry, 2018;Ataguba and Ataguba, 2020). Since a pandemic can only be won with the cooperation of all people (Choi and Powers, 2020), for a public health communication strategy to be successful there must be a change in behaviour; namely, people acting in line with the recommended/prescribed protective measures (Nan and Thompson, 2021).…”

Section: Introductionmentioning

confidence: 99%

“…The public is not a homogeneous mass of people that can be addressed with a simple 'one-size-fits-all' measure and message. Instead, specific populations might either be more at risk and/or difficult to reach, which requires tailoring strategies to disseminate accurate information via diverse distribution channels of relevance to selected populations (Choi and Powers, 2020;Guttman and Lev, 2021;Ihm and Lee, 2021), with special attention paid to marginalised social groups (Semino, 2021). One social group that has been overlooked during the Covid-19 pandemic is those who live alone, despite their numbers growing (Chandler et al, 2004;Roseneil, 2006;Klinenberg, 2012;Demey et al, 2013;Jamieson and Simpson, 2013).…”

Section: Introductionmentioning

confidence: 99%

Failures in Crisis Communication During the Covid-19 Pandemic in Slovenia: What Can We Learn From Audience Feedback?

Kamin¹,

Perger²

2021

TIP

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Abstract. During a pandemic, it is essential that most people respect the measures in place so as to keep the health crisis at bay. Still, a consensus must exist in society that the measures imposed by government are truly needed, just and legitimate, with several factors affecting whether this is achieved. In the article, we present the results of qualitative research (23 in-depth interviews) conducted in Slovenia at the peak of the first lockdown, focusing on how the study participants (women who were living alone during the first lockdown) perceived communication from the government and the public health authorities that comprised the official crisis communication group for managing the pandemic in Slovenia. The results present critical mistakes in communication that shaped trust in the official communicators and failed to motivate and encourage respondents to comply with the recommended and prescribed protective measures. Keywords: Covid-19, protective measures, risk communication, trust, fear appeal, solo-living women

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COVID-19: Lessons from South Korean pandemic communications strategy

Cited by 16 publications

References 20 publications

Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

Fear vs humor appeals: a comparative study of children's responses to anti-smoking advertisements

No one left behind: risk communication to the street vendors during COVID-19 social distancing

Failures in Crisis Communication During the Covid-19 Pandemic in Slovenia: What Can We Learn From Audience Feedback?

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