Country-of-Origin Effects and Global Brand Trust: A First Look

Rosenbloom, Alfred; Haefner, James E.

doi:10.1080/08911760903022432

Cited by 76 publications

(40 citation statements)

References 34 publications

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“…He found that consumers are not only more likely to accept domestic products, but also products that originate from the same geographic trading bloc. Similarly, Rosenbloom and Haefner (2009) found that COO preferences co-varies with the notion of brand trust, with both variables being dependent on the geographical region. With regard to the food sector, most studies confirm that consumers generally prefer domestic products (Krystallis and Chryssochoidis, 2009, Loureiro and Umberger, 2003, Peterson et al, 2013, although results are not always explicitly linked to consumer ethnocentrism, or to 'domestic country bias' as it is now increasingly termed (Balabanis and Diamantopoulos, 2004).…”

Section: Antecedents Of Country-of-origin Effectsmentioning

confidence: 99%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

126

111

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Purpose: This paper reviews the literature on the country-of-origin (COO) effect in the context of organic food and develops suggestions for further research in this area. Research has investigated COO effects and consumer responses to organic food, but there is little research on the combination of the two.Design/methodology/approach: A narrative review of two research streams and their intersection, forming the basis for the development of a research agenda. Findings:There are few studies analysing the possible interaction between the effects of organic and COO on consumers' food preferences and choices. In general, COO seems to lose impact when other quality cues are salient. This suggests a lower impact of COO for organic than for conventional food products. However, there is still no research on the possible impact of organic labelling in categories where products from a foreign country are able to demand a premium, and little is known about consumer preferences for different import countries regarding organic food.Six potential future research directions are suggested. Research implications:There is a need for research that more systematically investigates the possible interactions between COO and organic labelling on consumers' food product preferences and choices. A research agenda is suggested as a starting point. Originality/value:This literature review highlights the lack of research on the interaction between COO effects and consumer responses to organic food. The literature review creates a basis for future research and a possible research agenda is suggested.3

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Section: Antecedents Of Country-of-origin Effectsmentioning

confidence: 99%

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

Thøgersen

Pedersen

Paternoga

et al. 2017

BFJ

126

111

View full text Add to dashboard Cite

show abstract

“…The fact is that, as shown in numerous studies (Rosenbloom & Haefner, 2009;Magnusson & Westjohn, 2011;Vianelli, Pegan, & Micoli, 2014), the country of manufacturing (COM) is becoming less important than the country of brand (COB). In this sense, the corporate brand is the most important factor in encouraging buying decisions, becoming the guarantor of the product quality, and satisfying consumer needs based on intangible elements (symbolic, emotional, and experiential).…”

Section: Full Made In Italy and Hybrid Productsmentioning

confidence: 99%

The Brand Made in Italy: A Critical Analysis

Temperini¹,

Gregori²,

Palanga³

2016

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Several studies about the brand "made in Italy" have illustrated the real significance of this brand, placing it in the top position for brand awareness in most countries. The words "made in Italy" evoke in consumers" minds attributes that positively characterize the image of Italy as a country-in particular, the attributes of creativity, aesthetics, quality, and sophistication-facilitating the perception of a differential value through the effect of the product-country association. Italians are proud of this, but what really composes the brand "made in Italy"? Above all, is there any truth behind this expression? The paper aims to propose a critical analysis about the "made in Italy" value appropriation and the future development of this brand.

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“…Potential tensions also exist with regard to city as destination versus nation as destination and what this means in terms of the not always compatible policy goals of achieving balanced development on one hand while on the other playing to existing strengths and capabilities (Clifton, O"Sullivan, & Pickernell, 2012). This is a potentially interesting area for further research in that Rosenbloom and Haefner (2009) have proposed that rather than being dichotomous between the macro (global -ubiquitous, homogenous) and the microlevels (local, adaptive) there is now what they term a "meso level" emerging in which regionalisation becomes an important brand characteristic.…”

Section: Conclusion Implications and Further Research: Branding Of mentioning

confidence: 99%

Towards a holistic understanding of county of origin effects? Branding of the region, branding from the region

Clifton

2014

Journal of Destination Marketing & Management

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Nations and regions have images, or "brands" that stakeholders often attempt to manage or at least influence. In turn, many products have an association with a region or place, sometimes positively, and sometimes negatively so. These associations interact and shape each other. In this paper we thus argue that for a holistic view of country-of-origin effects, an understanding is needed of both branding of the region, and branding from the region, nation or place in question. Country-of-origin (COO) research has tended to focus upon how geographical associations may assist the marketing of certain products (halo effects) and indeed protect brand images from negative place-based associations (shield effects). The role of symbolic value here is discussed with the explicit assertion that its importance is increasing and that COO effects can be seen as an example of thereof; although these are likely to vary with the product or indeed place under consideration. We seek to develop these ideas by investigating the existence of branding spillovers in the opposite direction i.e. from product to regional image. This is done using the case of Wales via an investigation of three companies engaged with the changing meaning of their own country of origin -and also of the recent marketing initiatives of the Welsh Government itself. In this way the paper seeks to contribute a place-based bridging of the destination management literature and the brand management literature.

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Country-of-Origin Effects and Global Brand Trust: A First Look

Cited by 76 publications

References 34 publications

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

How important is country-of-origin for organic food consumers? A review of the literature and suggestions for future research

The Brand Made in Italy: A Critical Analysis

Towards a holistic understanding of county of origin effects? Branding of the region, branding from the region

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