“…He found that consumers are not only more likely to accept domestic products, but also products that originate from the same geographic trading bloc. Similarly, Rosenbloom and Haefner (2009) found that COO preferences co-varies with the notion of brand trust, with both variables being dependent on the geographical region. With regard to the food sector, most studies confirm that consumers generally prefer domestic products (Krystallis and Chryssochoidis, 2009, Loureiro and Umberger, 2003, Peterson et al, 2013, although results are not always explicitly linked to consumer ethnocentrism, or to 'domestic country bias' as it is now increasingly termed (Balabanis and Diamantopoulos, 2004).…”