The Brand Made in Italy: A Critical Analysis

Temperini, Valerio; Gregori, Gian Luca; Palanga, Paola

doi:10.17265/2328-2185/2016.03.001

Cited by 9 publications

(4 citation statements)

References 27 publications

(26 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…According to brand researchers, Italian food products have been associated with such unique qualities that the origin in itself functions is a kind of quality guarantee (Ricci et al, 2018;Temperini et al, 2016). Both national and EU policies also actively supported the protection of Italian food products.…”

Section: Antibiotics Absent In the Public Debatementioning

confidence: 99%

Major or minor? The EU food animal antibiotic policy and the varied use

Waluszewski,

Cinti,

Perna

2024

JBIM

View full text Add to dashboard Cite

Purpose Limiting the use of antibiotics in food animals is a cornerstone of contemporary EU policy. Despite that marketing of antibiotics for growth promotion and nutrition has been banned since 2006, the use is still high and varied. This paper aims to investigate the forces behind the different usage patterns in Italy, with one of the EU’s most extensive use of antibiotics in animals, versus Sweden, with the union’s most restricted use, including how these usage patterns are related to EU and national policies. Design/methodology/approach The industrial network approach/the 4R resources interaction model is adopted to investigate the major forces behind the different antibiotic usage patterns. Furthermore, the study relies on the notion of three main characteristics related to the use of a resource activated in several user settings (Håkansson and Waluszewski, 2008, pp. 20–22). The paper investigates the Swedish and the Italian using settings, with a minimised, respectively, extensive usage of antibiotics. The study is exploratory in nature and based on qualitative data collected through a combination of primary and secondary sources. Findings The paper underlines the importance of integrating forces for policy to succeed in attempts to reduce the use of a particular resource. It reveals that Sweden’s radically reduced use was based on great awareness, close interactions between animal-based food producers and policy – and that integrating forces were supported by an era of state-protected food production, with promising ability to distribute the cost of change. The Italian characteristics hindering the integration of forces mounting for reduced use were restricted awareness, top-down business and policy interactions – and a great awareness about the difficulties of distributing the cost of change. Originality/value The study deals with the analysis of forces affecting the different usage of antibiotics within two EU settings. The investigation, based on the industrial network approach’s notion of connectivity of economic resources, that is, of exchange having a content and substance beyond discrete transactions, reveals how indirect related contextual forces, neglected by policy, have an important influence on the ability to achieve change, in this case of antibiotics usage patterns.

show abstract

Section: Antibiotics Absent In the Public Debatementioning

confidence: 99%

Major or minor? The EU food animal antibiotic policy and the varied use

Waluszewski,

Cinti,

Perna

2024

JBIM

View full text Add to dashboard Cite

show abstract

“…Попытки представления признака товара «Made in …» как бренда известны и за рубежом. Например, в [Temperini, Gregori, Palanga, 2016] утверждается и, на наш взгляд, небезосновательно, что надпись «Made in Italy» вызывает в сознании потребителей ассоциации, положительно характеризующие образ Италии как страны, в частности «атрибуты креативности, эстетики, качества и изысканности, облегчая восприятие дифференциальной ценности за счет эффекта ассоциации "продукт -страна"» [Temperini, Gregori, Palanga, 2016, p. 93].…”

Section: «сделано в россии» как национальный брендunclassified

Brands, pseudo-brands, and quasi-brands in the multi-level macroecosystem of nation branding

Cherenkov,

Starov,

Stuglev

et al. 2023

RMJ

View full text Add to dashboard Cite

Goal: to apply an integral approach to building a model of a multi-level macroecosystem of nation branding based on: analyzing of options for representing the brand phenomenon in the context of the modern international division of labor; applying the brand concept behind the borders of markets for goods/services and relationships between their producers, sellers and consumers. Methodology: the theoretical research was carried out on the basis of a semantic-conceptual analysis of publications relevant to the purposes of the article concerning issues of brand representation, the country-of-origin effect, pseudo-foreign brands and the ecosystem approach in economics. Findings: three aggregated categories of brands were identified, their definitions were developed and relevant examples in various areas of the country’s socio-economic life were considered, as well as the feasibility of an ecosystem approach to country branding was substantiated. Originality and contribution: for the first time, along with the category of true brands of goods/services and corporations, quasi-brands and pseudo-brands are comprehensively considered (with special attention paid to the state and prospects of pseudo-foreign branding in Russia); in addition, an original model of a multi-level macro-ecosystem of country branding and a corresponding definition of the latter are proposed. Besides, the identification of complex connections between brands of these three categories made it possible to propose the author’s model of a centralized multilevel macroecosystem of nation branding and an original definition of the latter.

show abstract

“…To compete both nationally and internationally, the majority of Italian SMEs operate in the high and mid-high market segments. Such a strategic positioning allows them to avoid the competition of firms from low-labor cost countries, namely developing and emerging economies, to have higher profit margins and to take advantage of their extensive expertise and creativity (Temperini et al, 2016). Journal of International Business and Management (JIBM) https://rpajournals.com/jibm…”

Section: The Connection Between International Business Expansion and Company Performancementioning

confidence: 99%

The Impact of Internationalization Processes on the Exploitation of Existing Markets: The Case of Italian Fashion SMEs

2020

IJEKM

View full text Add to dashboard Cite

To survive and prosper in the era of globalization, Italian fashion SMEs increasingly operate overseas, directly or through intermediaries. Expanding internationally helps these firms seize new business opportunities, but also confronts them with strategic and operational issues, challenging their ability to remain competitive in existing markets. Starting from these premises, an empirical study was conducted to assess the impact of internationalization processes on market exploitation in Italian fashion SMEs. The researcher analyzed a sample of 310 companies and adopted the explanatory sequential design, involving the use of quantitative and qualitative methods in two consecutive phases. According to the research results, most SMEs experienced a lower degree of responsiveness, higher costs and growing levels of organizational complexity during the first stages of internationalization, with detrimental effects on market exploitation.

show abstract

The Brand Made in Italy: A Critical Analysis

Cited by 9 publications

References 27 publications

Major or minor? The EU food animal antibiotic policy and the varied use

Major or minor? The EU food animal antibiotic policy and the varied use

Brands, pseudo-brands, and quasi-brands in the multi-level macroecosystem of nation branding

The Impact of Internationalization Processes on the Exploitation of Existing Markets: The Case of Italian Fashion SMEs

Contact Info

Product

Resources

About