Country-of-origin effects and antecedents of industrial brand equity

Chen, Yi-Min; Su, Y. Sugiarto Ph; Lin, Feng‐Jyh

doi:10.1016/j.jbusres.2011.06.029

Cited by 49 publications

(37 citation statements)

References 28 publications

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“…Specifically, brand awareness is shown to explain a significant amount of the variance in brand equity in industrial firms (Davis, Golicic, & Marquardt, 2008). It is also argued that B2B brand equity is significantly driven by perceived quality (Bendixen et al, 2004;Chen, Su, & Lin, 2011;McQuiston, 2004;van Riel, de Mortanges, & Streukens, 2005) and brand association (Jensen & Klastrup, 2008). Besides, brand loyalty is often recognized as a dimension or indicator of brand equity in B2B marketing context .…”

Section: Industrial Brand Equitymentioning

confidence: 99%

Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

Zhang

Jiang

Shabbir

et al. 2015

Industrial Marketing Management

117

133

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Section: Industrial Brand Equitymentioning

confidence: 99%

Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

Zhang

Jiang

Shabbir

et al. 2015

Industrial Marketing Management

117

133

View full text Add to dashboard Cite

“…It can improve customer loyalty and lead to a better market share. The significance of the perception of quality as the main source of customer brand equity has already been identified as the motivating power behind the business to business branding technique (Chen et al, 2011;Ponnam and Balaji, 2015). Seven other attributes of service quality that are used in the customer brand equity model are features, quality confirmation, performance, durability and reliability, style serviceability, and, finally, design (Callarisa et al, 2012).…”

Section: Brand Qualitymentioning

confidence: 99%

“…A brand with a higher rank in awareness in any particular industry could be considered as a set of potential customers (Baumgarth and Schmidt, 2010). Likewise, brand awareness relates positively to industrial brand equity (Chen et al, 2011). Therefore, the value is added to the products or services of brand equity that can raise customer satisfaction, and, eventually, result in higher profit for the restaurant business (Ferns and Walls, 2012).…”

Section: Brand Awarenessmentioning

confidence: 99%

Dual pillars of hotel restaurant food quality satisfaction and brand loyalty

Bihamta

Jayashree

Rezaei

et al. 2017

BFJ

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Purpose The purpose of this paper is to investigate the impact of service quality (physical quality and staff behaviour) and brand equity (brand quality, brand awareness and brand image) on hotel restaurant food quality satisfaction and brand loyalty among international and local travellers in Malaysia. Design/methodology/approach A total of 354 valid questionnaires were collected to assess the measurement and structural model for reflective latent constructs using the two steps of covariance-based structural equation modelling. Findings The research findings suggest that while travellers’ nationality moderates the path between physical quality, staff behaviour and brand image on food quality satisfaction, it does not moderate the relationship between brand quality and brand awareness on food quality satisfaction. This finding further suggests that towards enhancing service quality and brand equity on food quality satisfaction and brand loyalty, managers should understand the important distinctions between international and local travellers. Originality/value Previous studies have mostly examined the impact of brand equity and service quality towards tourist satisfaction and very few studies have examined the impact of restaurant service quality and brand equity on consumer satisfaction and brand loyalty specifically among international and local travellers. This is one of the first few studies providing empirical evidence and discussions in this area.

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“…Another important dimension of brand equity is brand loyalty which refers to "the tendency to be loyal to a focal brand, which is demonstrated by the intention to buy the brand as a primary choice" (Yoo & Donthu, 2001, p. 3). Loyal customers indeed reveal better responses to the brand over non-loyal ones (Chen, Su, & Lin, 2011). As a result, brand loyalty represents an inspiring approach for a brand which leads to customer repurchase intention in due course (Alamgir, Nasir, Shamsuddoha, & Nedelea, 2010).…”

Section: Brand Equitymentioning

confidence: 99%

Strategic Effects of Product Innovation, Service Quality, and Relationship Quality on Brand Equity

Hanaysha¹,

Hilman²

2015

ASS

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This paper examines the effects of product innovation and service quality on brand equity mediated by relationship quality. To date, the patterns in past research show that there is less attention been paid to examine the importance of product innovation and service quality in affecting brand equity. Thus, in order to explore our knowledge in this area, this study was conducted among car users in Northern region of Malaysia. The data were analyzed using SPSS and Structural Equation Modeling (SEM). The findings indicated that product innovation and service quality have significant positive effects on relationship quality and brand equity. Moreover, the findings revealed that relationship quality mediates the relationship between product innovation and brand equity. It also shows that relationship quality mediates the relationship between service quality and brand equity. Based on these results, several implications and future research suggestions are discussed in this paper in order to explore our knowledge towards the importance of product innovation and service quality in affecting relationship quality and brand equity.

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Country-of-origin effects and antecedents of industrial brand equity

Cited by 49 publications

References 28 publications

Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

Building industrial brand equity by leveraging firm capabilities and co-creating value with customers

Dual pillars of hotel restaurant food quality satisfaction and brand loyalty

Strategic Effects of Product Innovation, Service Quality, and Relationship Quality on Brand Equity

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